1. Classify products, unified design and layout, create momentum
Collective exhibits should be considered in particular, according to product categories, unified design, layout, layout, to establish an overall image. At the same time, because different products have different customers, product classification also helps product marketing and trade negotiations.
2. Conceptualize, arrange and arrange from the perspective of visitors, not from the perspective of the exhibitors that is the seller of the products
For example, the clothing will be placed in the box displayed in the booth, it is not as good as to take a large photo of the model wearing the clothes have a sense of hanging in the booth. The former is arranged from the seller's point of view, and the latter is arranged from the buyer's point of view, which is more attractive to the buyer's attention.
3. Highlight key exhibits
There are many exhibits that can be displayed in a booth. But for the exhibitors and visitors, some exhibits are more important, usually new products or products with large turnover.
4. Show the characteristics of exhibits
In the booth design to find out the characteristics of the exhibits that can attract the target audience, different characteristics of the exhibits need to be arranged in different ways to show the best results. Some products need to be hung on the display board, some need to be placed on the ground, some need glass cabinets; the whole booth, some from one side to see the effect is good, some from all around to see the effect is good; some need to be close to see, some need to look at the distance.
5. The exhibits will be in working or natural state, and the value of the products will be shown to its target audience
This can enliven the atmosphere, attract the attention of the visitors more easily, and enable the visitors to understand the characteristics of the products more quickly and make a deeper impression on the visitors.
6. Leave space, don't pile up
Putting a lot of exhibits very close together will greatly reduce the impact, reduce the possibility of attracting the attention of the target audience, and reduce the depth of the target audience's memory of these products.
7. Three-dimensional layout, not flat layout
Vertical layout on the booth wall or flat layout of exhibits on the countertop is a relatively clumsy method.
8. Use color, lighting, shape and other techniques to create special visual effects
Some products, such as agricultural products and hardware tools, are not easy to arrange. This time you can consider using some special methods to create the effect. For example, a large number of stacked apples, or create a huge apple model.
9. With the help of other ways to reflect the advantages of the product
Visual communication is one of the basic techniques of product exhibition. Some products can attract attention and make people understand the product just by its appearance, such as jewelry. But some products are not easy to reflect the advantages through the appearance, need to use other techniques.
10. Comprehensive use of a variety of techniques to fully reflect the exhibits
The booth design and layout of the exhibits, but to make full use of pictures, descriptions, models, audio and video equipment to enhance the effect of a comprehensive display of exhibits features, characteristics, and the situation.