This kind of goods include: clothes, shoes, backpacks, toys, bicycles, books, audio-visual products, beauty supplies, accessories, cell phones ..., like this usually belong to small goods, and people are very familiar with its performance is very well understood, they do not need to spend too much time to compare! They don't need to spend too much time on comparison, as cheapness, convenience and visual pleasure are their main motivations, so they are more likely to choose familiar retail stores like shopping malls and supermarkets for quick purchases.
So I suggest that the main online marketing channels for these products should be placed on some large B2B and B2C platforms. For example, the domestic famous Alibaba, Taobao, Dangdang, Baidu has ah, excellence, Jingdong Mall, on the discount network, eBay, I love discount network, pat network, acorn shopping, department store network, famous shopping guide, new egg digital mall ..., this kind of network shopping platform nationally renowned nearly a hundred, not to mention here.
We can open a store on it, the threshold is very low, anyone can go in; can also become their suppliers, of course, the threshold is relatively higher. First of all, to ensure the quality of goods, followed by the price advantage, and then logistics distribution. Because there are many suppliers of similar goods across the country, how to have an advantage over others, this is what we should think about.
The second type of green soft planning: service industry - commodity services, personal consumption services
These service products include: education and training, air ticket booking, medical and cosmetic services, hotels and hostels, travel agencies, finance and insurance, advertising services, real estate, marriage agencies, studios, employment agency, consulting services, online games ... ... ...This category usually belongs to the family, the collective pure service nature of consumption, and the importance of the user is relatively strong, because the previous invisible and intangible, so the nature and process of its more important. They usually choose well-known and reasonably priced service organizations, and they pay special attention to the evaluation and opinion of a certain service subject in the society. Therefore, they are more likely to go to the Internet to look for information about a certain service. For example: green soft planning the best?
So I suggest that the main online marketing channels for this type of product and service should be placed on their own websites, search engines and directory sites. Try to make their own website more professional, more humane at the same time to search engine marketing (SEM) as the main means. Including: website search engine optimization (SEO), bidding rankings.
Let as many search engines to include us, as far as possible, so that our relevant information in the search results in the front. As the benefit of these industries is that the information is more flexible, more relevant keywords, more than 90% of such information is found through the search engine, very conducive to search optimization. It is important to spend less money and have high efficiency...
The main search engines and directories are: Baidu, Google, Yahoo, msn, yodao, ASK, Bing, Netscape...
Three types of green soft planning: home, company and business equipment, large items...
These are the most important and most important of the search engines. items .
Including: home appliances and equipment, gifts, solar energy equipment, printing equipment, office supplies, raw materials, hardware and building materials, equipment processing, automobiles, agricultural and sideline products, fitness equipment, office systems, software programs, security and control equipment, electronic machinery ... These products are more comprehensive, generally belonging to a collective ownership, and the user is generally the performance of the product Users generally do not know much about the performance of the products. So in this way, the price is not the main factor for users to consider, compared to the durability, good use, good performance has become the main direction of its investigation.
So it is recommended that such goods should be fully integrated with the Internet and self-built B2B, B2C platforms, search engines, industry alliance sites to do network marketing channel strategy. The full combination is very important. And their own online platform to look like it must be professional!
This kind of platform is also such as: Gome Electrical Appliances, Suning Electrical Appliances, China Flower and Gift Network, cloud network, automotive home, investment network, Catch.com, the flag network, electromechanical home, Sina, Sohu and other related industry portal type website.
Lastly, do the corresponding channel strategy at the same time with the relevant network marketing and promotion means, these means can be applied to a variety of different types of products on the network publicity. The main Internet marketing promotion means include: search engine promotion, advertising lian alliance promotion, instant messaging marketing, word of mouth promotion, blog marketing, podcast promotion, event marketing, E-mail promotion ... comprehensive cost, effect, search engine promotion advantage is the most significant, more directly bring orders.