and the second half of the work plan
Since the company was registered in X in 2006 since the establishment of the company, through the efforts of the company's entire staff, the company's operations have made great progress, exceeded the company's opening of the initial pre-set goals. In order to make the company's operation in 2007 to a new level, the 2006 annual work is summarized, and the 2007 annual work planning.
2006 annual work summary
In X month of 2006, after months of planning, Beijing XXX Trade Co. Until now, the company has been established for X months, the operation situation is good, the monthly salary of the staff stably maintains at 0000 yuan, realizes the sales income of more than 00 million yuan, the gross profit of the sales is more than 00 million yuan, the average monthly profit is more than 0,000,000 yuan, the account capital to the end of the year (including accounts receivable) reaches 00,000,000 yuan, the account surplus is more than 0,000,000 yuan, and for the good operation of the year 2007 has laid a solid foundation.
One, a high starting point, the tree company brand image
Company was founded, the Beijing Municipal Bureau of Industry and Commerce issued a policy to prohibit the registration of residential companies. The introduction of this policy, so that my company must rent an office building before registering the company. After deliberation, the company decided not to take the temporary rental office building to cope with the inspection of the real residential office strategy, but to move directly into the office building, from the beginning of the company, the company will be defined as a formal, with long-term development goals of the professional company, to get rid of the many gift companies, small, family-style business mode.
In the early stage of opening, in the financial constraints, income and expenditure can not balance the situation, the company invested valuable funds, in strict accordance with the company's business layout requirements for the purchase of office equipment and office furniture, in a short period of time to make the company's facilities to meet the office standards and basic needs. At the same time, the company designed a logo, unified printing of high-quality business cards, specialized design and production of the company's logo of the packaging box, etc., to enhance the company's brand image and outreach to the real.
Two, service for development, the company's performance steadily improved
Company as a service-oriented enterprises, always take good service as the top priority in the operation, repeated emphasis, strict implementation. First of all, the establishment of strong customer relations to beat the competition. In order to win the order of XXXX Pharmaceuticals, the company has adopted the strategy of low price and high quality, through several times to do goods, so that the customer's dependence on the degree of obvious increase. And we take customers as the center and do our best to solve all the problems of customers. No matter how complicated and unsolvable the problems raised by the customers are, we will try our best to solve them well, even regardless of the cost gain or loss. For example, the printing of T-shirts for the pharmaceutical company's sports meeting, the production of T-shirts for XXX company's new drug on-line day, and the ordering of tourism and bathing products are all time-critical and complicated projects, which can be completed smoothly and beautifully within the stipulated period of time by our company. After unremitting efforts, our company has become a long-term stable supplier of XXXX company, basically monopolizing the second half of the company's gift purchase orders. xx life is one of the company's early customers, the demand for gifts is complex and trivial, we in line with the principle of unified service standards for large and small customers, 100% commitment to its requirements, and quality and quantity to complete the supply task, get the customer's affirmation, and become the designated gift supplier of XX life. XX Life's designated gift supplier.
Secondly, specialization as an important basis for service. Good customer relations, from the ability to solve problems and professional level of service. Only when we can solve problems for our customers can we call ourselves a good service provider. Relying on the professional experience accumulated over a long period of time and specialized cooperative factories, we provide customers with high-quality and low-priced products. In the cooperation with XXXX, our plush puppies with unique modeling and fine workmanship won the product order. And through this cooperation, we have established a good brand image and preliminary customer relationship, laying the foundation for becoming XXXX's main supplier in the future.
Three, efforts to reduce procurement costs, improve sales margins
Low price and high quality will be in a fairly long period of time as the company's sales strategy, unshakeable. Under the premise of maintaining a low supply price, the only way to improve sales margins is to reduce procurement costs. To this end, we have adopted the method of multiple price comparison to find the supplier with the most favorable price under the premise of quality assurance. More importantly, we actively develop high-quality suppliers and establish long-term partnerships to significantly reduce procurement costs and minimize procurement risks. In the process of providing plush puppies for XXXX, it was through the help of our partners in Guangdong that we were able to obtain extremely low supply prices, which put the company in a favorable position in price competition and increased gross profit.
At the same time, we try to familiarize ourselves with the market and take going to the market as an important arrangement in our weekday work. In Tianyi, Wantong, Shazikou, Dahongmen, Bairong, Hongqiao and other places, have left the figure of our purchasing staff. To do the goods in the market familiar and familiar, always looking for the most price-competitive products.
Four, open up the eyes, capture market information
Company from the beginning of the establishment of the company, that is, to actively learn from the success of competitors in the industry and failure of positive and negative experience in business management will always be standardized, professional, institutionalized management as a top priority to strive to grasp. In the key issues related to the development of the company's operations, dare to invest funds, focusing on the long-term development of the company. In October, in the peak season of gift sales, give up some orders, organize all the staff of the company to go south to Yiwu, Shenzhen, Guangdong, to participate in exhibitions and inspect factories. Although invested a certain amount of money, but from the effect, access to first-hand market information, the development trajectory of the industry has a more sober understanding of the future of the company's good business provides a strong intelligence support.
V. Lessons learned and work in the shortcomings
After more than half a year of business practice, we have made certain achievements, but also found that there are obvious shortcomings in business management and some painful lessons. There are still considerable hidden dangers in the operation of the existence of these problems can not be well resolved, the company's future long-term development is bound to have a serious impact, and will even jeopardize the normal operation of the company.
The number of customers is insufficient, the structure is unreasonable. At present, the company has one stable large customer, one potential large customer, and one small-scale stable customer.XXXX, as the company's most important customer, contributes about 80% of the company's sales revenue and profit, and is an important guarantee for the company's survival and development.XX Life, as a small-scale purchasing customer, has a stable purchasing demand, but the ratio of profit to cost, which has no great impact on the company's development.XX Company has XX Company has large-scale procurement, but it is still in the development stage and has not yet become a stable source of profit for the company. From this point of view, the company's operation is totally dependent on XXXX Company, once there are unexpected situations, such as the quality of goods made, price problems, delivery delays, personnel changes, new competitors into the problem, will be extremely serious impact on the normal operation of the company. The most serious consequence is a serious imbalance between income and expenditure, resulting in losses and the closure of the company.
The company's process is not standardized, there are communication errors. Due to the limitations of the company's size, in the operation, more to take the person system model, to verbal communication, it is easy to cause communication and understanding of the differences, there are serious mistakes. From the product inquiry, quotation, product sampling arrangements, contract processing and so on, due to communication errors, resulting in a variety of unexpected things, resulting in the company's business management passive situation. In the operation of some large projects if there is a serious error, will bring disastrous effects to the company's operations, it is likely to be insolvent and forced to close down the situation.
The company's core competitiveness is insufficient, and there is a long way from the goal of becoming bigger and stronger. In the search for products, more dependent on Alibaba inquiries, in the supplier selection, on the passive side. In the information is more and more developed today, our side can get the price of customers can also be through a variety of channels to quickly understand, so that the company's profit margin is pressed to the lowest range; at the same time, the company's product reserves are not rich enough, there are customers looking for products, we can not provide the situation. Sometimes even if we can find the products needed by the customers, the price is far away from the customer's requirements, so we cannot form effective sales. Such as XX Pharmaceuticals on the demand for Lekopen products, the demand for branded leather goods, XX company on the demand for notepads, our company is unable to provide the most price-competitive products, lost sales opportunities; In addition, our new product development deficiencies. XXXX many times we asked for new products, we can not quickly meet the requirements of the customer to provide our company to provide the products they have seen the argument that the professionalism of our company greatly compromised. Our company's professionalism is greatly reduced, for the establishment of long-term cooperative relations laid a hidden danger. Therefore, the establishment of a good supplier management system is the key work to be solved in the future.
In summary, we have achieved excellent results, but there are also such and such problems. In the good business situation, we must not take it lightly, we still have to work hard, work hard, work hard again, always thinking about the crisis and shortcomings, and constantly improve the company's business management, improve the management ability and business level, in the new year, to a new level, so that the company and the individual's income and ability to get a significant increase.