How good is a drink? What's the use?

More than 1998 recorded music in China. Qingdao Tiantai Beverage Leduo Food Co., Ltd. is a joint venture established by Le Fei Co., Ltd., Sanrong Co., Ltd. and Tiantai Group of China. The technology and raw materials of Yinleduo are all from South Korea, and its parent company, Le Fei Co., Ltd., is one of the largest producers of active lactic acid bacteria in South Korea, with a production history of more than 40 years. The company has the most advanced experimental equipment in the world and an expert group composed of 1 1 doctors, engaged in the research and application of lactic acid bacteria technology.

The price of more music is about 1.3- 1.5 yuan.

A netizen commented that drinking music is similar to yakult. Drinking music is about half the height of a 2B pencil. The net content is about 80g.

In the autumn season, with the exclusive endorsement of Deqi Kangbao by Han Shanggong actor Liang Meijing of Dae Jang Geum, the main brand of Deqi Kangbao was officially launched after drinking in China for seven years, introducing a brand-new CI image and replacing the equipment and clothing of Deqi Kangbao. Keep close contact with new and old customers with brand-new brand image. At the same time, the new product "Youxue", which focuses on the high-end market, is newly listed. 165438+ 10, just one month after the new product went on the market, "study tour" set a record of sales exceeding one million yuan in the first month. Youxue, a new product of Yinleduo successfully marketed, is a high-functional concentrated lactic acid bacteria fermented milk. Focus on the young and high-end customer base with "Youxue Health Greetings, a New Beginner", and take the lead in subdividing the active lactic acid bacteria market in the industry. Deqi Yinleduo, with its unique "visiting sales", once again set off waves in the domestic active lactic acid bacteria industry. The "lactic acid bacteria revolution" that set off eating habits was trusted because of its health. For the successful listing of new products, Li Yuzhi, the general manager of Tiantai Drink Leduo Food Co., Ltd., said "scientific and technological quality" the most. He persistently expounded his first "marketing experience"-the scientific and technological quality of drinking music, which was quite restrained compared with the overwhelming concept propaganda and even hype in the domestic dairy and beverage industry. Li Yuzhi said that the competition in the dairy and beverage markets is really fierce. Many brands at home and abroad have launched overwhelming advertising campaigns to compete for market share, which can be described as "changing with each passing day". However, we always believe that the products hyped by concept packaging can only be a flash in the pan in the market, and only the quality of science and technology is the basis for finally establishing customer loyalty. Deqi's old customers have been conquered by the quality and health care function of the products before long-term drinking. 1998, yeledo landed in China. Le Fei Co., Ltd. of Korea, Sanrong Co., Ltd. of Korea and Tiantai Group of China jointly invested to establish Qingdao Tiantai Yinleduo Food Co., Ltd., and all the technology and raw materials of Yinleduo came from Korea. Its parent company, Le Fei Co., Ltd. of Korea, is one of the largest producers of active lactic acid bacteria with a production history of more than 40 years. The company has the most advanced experimental equipment in the world and an expert group composed of 1 1 doctors, engaged in the research and application of lactic acid bacteria technology. In South Korea, nearly 1/2 Koreans chose this company's products. At present, many families in Korea have grown up drinking this product for two generations. The scientific and technological quality of Deqi Yinleduo is simply "active lactic acid bacteria". The number of active lactic acid bacteria contained in Yinleduo was 654.38+0 billion /ml, and the new product Youxue reached more than 654.38+0 billion /ml. At present, the industry standard of active lactic acid bacteria in China is only 654.38+0 million /ml. It is reported that lactic acid bacteria are the most representative probiotics. Probiotic health method is called a new concept of self-care that does not depend on drugs in 2 1 century. Lactic acid bacteria are the general name of microorganisms that can utilize fermentable sugar and produce a large amount of lactic acid. Because of its existence, it prevents the reproduction of pathogenic bacteria in human body, induces intestinal immunity, lowers cholesterol, controls endotoxin, produces nutrients and stimulates tissue development, so it has an impact on the nutritional status, physiological function, cell infection and drug action of the body. Lactic acid bacteria can also eliminate some chemicals and other harmful substances in the body, so scientists also call lactic acid bacteria "human cleaner", which can control the internal environment of the human body. The biggest difference between Yinleduo and ordinary lactic acid bacteria fermented milk in China market is "activity". Generally, the fermented milk of lactic acid bacteria reaches the intestine through gastric juice and dies, so it cannot kill harmful bacteria. The active lactic acid bacteria in Yin Le is Lactobacillus casei, which has been cultivated in Korea for several generations and has not died through gastric juice and bile. Each bottle of Yin Le contains 8 billion active lactic acid bacteria, which can kill harmful bacteria after reaching the human intestinal tract, not only making the intestinal tract comfortable, but also effectively preventing constipation, diarrhea, skin care and other effects, and strengthening the modern sense. In order to ensure the "activity" of lactic acid bacteria, Yinleduo Company has implemented strict cold chain management, and the time for products to go offline to customers does not exceed 15 days. To this end, Yeledo has established a "factory-ambassador-customer" cold chain transmission mode, which has well guaranteed its strict scientific and technological quality. According to the data of China Dairy Association, in South Korea, Japan and Europe, the proportion of active lactic acid bacteria beverages in dairy products market reached 80%, in North America it was 30%, and in China it was less than 1%. Eating lactic acid bacteria has become a revolutionary change in modern people's eating habits. In China, with the landing of Deqi's multi-active lactic acid bacteria, the "lactic acid bacteria revolution" in people's eating habits has just begun, but it has been surging. Li Yuzhi proudly said: "In China, Yinleduo has almost become synonymous with active lactic acid bacteria." While dairy and beverage enterprises win the market by doing something unconventional, Deqi Yueleduo persistently adheres to its consistent scientific and technological quality and cultivates this "healthy revolution" in eating habits, just like Deqi Yueleduo's slogan "Healthy every day, drink one more day", with the "health" of drinking more music flowing in people's sight day by day. Visit and sell a small bottle of lactic acid bacteria active milk with an annual output of hundreds of millions. Deqi Yinleduo is widely recognized as an excellent product not only in Korea, but also in the world. In 25 countries around the world, more than 30 million bottles of Yakult are sold every day. In addition to the strong support of the technical quality of Deqi Yinleduo, its unique sales model is also indispensable, that is, visiting sales. Deqi Yinleduo has been in China for seven years. While creating an industry miracle, it has brought cordial, considerate and intimate "visiting sales" to thousands of households in China. Through Deqi Kangshi, it has realized the direct delivery of products to customers and quickly won their love and loyalty. Its market share covers Shandong Province, and it has entered first-tier cities such as Beijing, Shanghai and Tianjin, and extended to three northeastern provinces and Jiangsu and Zhejiang provinces. The so-called visit sales is "one-on-one" sales, in which "Kang's" (most of the sales staff in Ye Luo are called Kang's, and Kang's are all women) directly sells products to customers, and his embodiment is one by one visit. The health ambassadors of Deqi Yinleduo are trained and managed through "business offices" scattered all over the city, and each business office has dozens to hundreds of "health ambassadors". This is the most primitive, oldest, most effective and direct way to seize the market. The remarkable feature of this sales method is to try to sell the added value of products while selling products, and finally win the loyalty of customers. Li Yuzhi told reporters that visiting sales continued Yerodo's successful sales model in South Korea and ensured the "activity" of Yerodo's lactic acid bacteria. The traditional sales model has to go through many links, such as manufacturers, distributors, first-level agents, second-level agents and so on. , which often leads to uncontrollable sales process and increases the cost in profit distribution. However, there are only three steps in visiting sales: production, "promotion" and customers. This cold chain linear transmission ensures the fresh quality of the drink, and the content standard of active lactic acid bacteria and the time to reach the body are the keys to ensure the quality of the drink. Li Bizhi said that Deqi Music's visit and sales have achieved great success in South Korea, but when she first came to China, she encountered many obstacles and difficulties. Because in the China market, unfamiliar visiting sales are in conflict with the market culture of China people, and they will not easily open their doors to people. Treating "Kang's" who just entered the Qingdao market as the same person as street vendors is full of contempt and disdain everywhere. Li Bizhi firmly believes that this advanced sales model has been successfully used in Korea for nearly half a century. Li Bizhi, a former president of Korea Kindness College, applied "Kindness Concept" to "Visiting Sales" as the company's business philosophy and service tenet. Li Bizhi saw in a publicity campaign to drink more music that a young mother rejected the samples that Kangshi gave her children. After careful observation, he realized that Kang Shi lacked external image and friendly attitude. With the experience of training civil servants in Renai College, he thinks that the breakthrough should be to cultivate the benevolent consciousness of "Kang Shi". So they conducted strict training on the service etiquette of "Kangshi", and "Kangshi" had to undergo strict examination before it could start business. "Kang's", which is rich in Deqi music, has become a kind, healthy and dedicated group, active in every corner of the city, just like their name, "angel guarding health". "Kang's" warm greetings and sincere smiles convey care and health to customers. While selling more drinks, they shoulder the heavy responsibility of caring for the weak and cultivating family ties, winning people's respect, and they have established deep feelings with community residents to get along day and night. It is precisely because of this that "Kangshi" has become a very respected profession in South Korea, and Kangshi in South Korea has also become an aristocratic woman in people's minds. "Constance" Du Xiuhong often tries to do something for customers while delivering drinks and music to them. Li Jie's door leaked rain, so she brought skin from home to help her nail it on; Shanshan wanted to hire a nanny at home, but couldn't find a suitable one, so she took advantage of her work to help find one. After a long time, the customer gave her the title of "excellent waiter with more drinks" "Kang's" Xu Guo Jie always brings fruits and vegetables at his own expense when delivering drinks to customers, encouraging customers to fight diseases. The reason is that Uncle Yu is paraplegic and his wife is in poor health. Three years later, Uncle Yu's wife took Xu's hand and said, "Without you, your uncle might not be alive today. You are closer than our own daughter. There are many examples in Deqi Music. " Kang's "and their visiting sales not only created rich profits for enterprises, but also became a passionate dedication group in this society. It is understood that by the end of this year, Deqi Yinleduo will have 170 business halls nationwide, and by 2006, Deqi Yinleduo will have more than 400 business halls nationwide, and the number of "health ambassadors" will reach 10000. By then, Deqi Drink Leduo will become a leading enterprise in the domestic active lactic acid bacteria industry. The communication between social responsibility and Li Bizhi makes people deeply feel the strong "Confucian businessman" spirit of this kind Korean. He introduced his love for the China and China markets to reporters in less authentic Chinese. He has read Romance of the Three Kingdoms and Water Margin. He believes that foreign-funded enterprises should understand and respect the culture of China, and the profits earned by enterprises should be returned to the society. Li Bizhi said that what he has been trying to do is not to be a successful businessman, but to be a successful entrepreneur. She made an image metaphor for the reporter: "Businessmen will sell cigarettes, and entrepreneurs will be heartbroken. "He said that as a pioneer of active lactic acid bacteria industry in China, Deqi Lotto has been committed to leading healthy consumption, and brought Lotto, which served 1/2 Koreans, to China. We feel that making outstanding contributions to the health of China people will be the greatest success of Yinleduo. "I am proud that what I have been trying to do is the great cause of human health. "It is Li Bizhi's ambition to become a successful entrepreneur that has led this young enterprise with a history of seven years in China to shoulder great social responsibilities. In Korea, it is also the sense of social responsibility that makes Yakult Korea one of the most valuable enterprises like Samsung and Hyundai. Li Yuzhi said: The measure of an enterprise's value is not its profit, but how much social responsibility it has undertaken and how much contribution it has made to society. The "ambassadors" of Deqi Yinleduo were originally recruited from laid-off workers and foreign women workers, and 60% of the "ambassadors" of Deqi Yinleduo were laid-off workers. These laid-off workers have entered a process of remolding since they entered Yinleduo Company. Deqi Yinleduo sends excellent "ambassadors" to South Korea twice a year to study and study. At present, Deqi Yinleduo has more than 4,000 "ambassadors", and the monthly income of 100 ambassadors reaches 4,000 yuan, and the average income of "ambassadors" is around 1700 yuan. Deqi's practice of drinking music has effectively solved the problem of women's re-employment, made great contributions to alleviating social pressure, become a major event in integrating enterprise resources and social resources, and effectively promoted the healthy development of enterprises. Over the past seven years, Deqi Music has also been actively involved in public welfare undertakings, giving love and returning to society. Donate money to nursing homes and orphanages every year, especially provide scholarships to poor children. Li Yuzhi told reporters that in the next step, we will do more charity work, so that the corporate value of Deqi Yinleduo will radiate the greatest light.