In the modern information society, most information needs to be obtained through eyes, and healthy eyes are becoming more and more important to people. But at the same time, watching computer and TV for a long time, ignoring bad habits such as eye hygiene, will easily lead to visual fatigue and decreased vision, which will increase the number of nearsightedness and make presbyopia tend to be younger. The eye health problems of Chinese residents have the characteristics of wide coverage, great potential harm and easy to be ignored. Whether teenagers or adults, vision maintenance is very important.
Problems give birth to changes and opportunities for industrial development. When "eye protection" became the urgent demand of national consumption in the screen age, the eye health industry showed a strong momentum and gradually became the fastest growing field.
Eye health has become a new national disease? Demand for eye protection products According to the Analysis Report on Development Prospects and Investment Opportunities of Glasses Industry in 2020-2025 issued by China Commercial Industry Research Institute, the retail market of glasses in China has reached 73 billion yuan in 20 17 and will reach 85 billion yuan in 2020.
The survey shows that by 2020, China's nearsighted population will reach 720 million, and the poor eyesight rate of primary schools, junior high schools, senior high schools and college students will reach 6 1.6%, 80.3%, 89.3% and 90% respectively. The myopia rate of junior high school students, senior high school students and college students in China has exceeded 80%, and it is on the rise year by year, showing a trend of younger and heavier development.
Another set of statistics shows that there are about 6.5438+million glaucoma, 6 million cataract and 6.5438+0.65438+0.6 million patients with fundus neovascularization in China. Due to the increase of academic pressure and the use of electronic equipment, the number of ametropia patients increases rapidly and shows a trend of younger age.
Grasp the new blue ocean of the industry, face the huge potential market and innovate eye protection technology? Successfully launched the hot moxibustion training instrument, paying attention to the user experience and comprehensively laying out the national eye health market. With forward-looking industry strategy, high-tech products and * * * market model, we will fully expand the market territory of eye health.
Relying on the advantages of strong products, large market demand, wide application range, easy carrying, strong experience feedback, family application and more effective eye protection, Mo Jing has now owned hundreds of offline experience stores all over the country, and successfully entered its own market by using the new brand retail model combining online and offline.