Second, specifically:
1. Private banks do not refer to a commercial bank. Every commercial bank can classify customers whose assets reach a certain level as its own private bank. Large customers who enter private banks can enjoy one-on-one VIP wealth management, golf hot springs and other private banking services, and can also buy high-threshold but high-yield wealth management products specially designed by commercial banks for private banking customers. However, domestic commercial banks have different asset requirements for private banking customers. For example, Hang Seng Bank classifies customers with assets exceeding US$ 6.5438+0 million as private banks, while China Merchants Bank requires customers to have assets of RMB 6.5438+0 million.
2. Private banking generally provides personalized financial and non-financial services for ultra-high net worth customers with financial assets of 6 million or 6,543.8+0 million dollars.
3. Private banking:
1) financial services
The main financial services of private banks are: asset management, family trust and offshore companies. The main purpose is to help customers save tax costs, realize investment planning and do a good job in family inheritance.
2) Non-financial services
Non-financial services of private banks include: VIP service of airport high-speed rail, participation in annual wealth salon activities of banks, high-end medical services, educational consultation for children studying abroad, and international emergency rescue. , covering almost all aspects of high-end life, only you can't think of it.
4. Private banking products:
The exclusive products of some private banks are wealth management products with higher starting amount, higher income and more flexible term. Some banks also provide customized wealth management products and design exclusive comprehensive financial solutions for private banking customers, and even arrange excellent investment teams to provide services. Then FamilyTrust Fund is also an effective way for private banks to protect customers' wealth. Trust fund is a legal relationship in which the trustor (the trustor) transfers the ownership of his property to the trustee (the bank), so that the trustee can hold and manage the trustor's assets (trust fund) for the benefit of the beneficiary according to the regulations of trust deed. According to the trust agreement, the trustee is the legal owner of the property and must manage the property according to the applicable laws and the terms of the trust agreement. Based on the beneficiary's legal right to own the trust property, and he must be responsible for the trust, only the beneficiary can implement the trust terms.