Ping An Endowment Insurance innovates popular science forms to provide accurate guarantee for the financial security of the elderly.

At present, in the era when information is everything, due to the relative lack of financial and insurance knowledge, coupled with the strangeness and resistance to online consumption and social interaction, it is difficult for the elderly to receive correct information, and it is easy to encounter fraud or wrong choice of insurance products when taking out insurance. Based on this, Ping An endowment insurance has opened an innovative and professional road to popular science, reaching more elderly customers efficiently and escorting the financial security of the elderly.

Specialized popular science is suitable for the elderly and has temperature.

On June 5438+ 10, the eighth issue of "Financial Consumer Protection and Big Coffee Theory" was launched, with the theme of "Warming the Old, Benefiting the People and Empowering the Life", and conducting special science popularization for the elderly.

The program "Talking about Financial Consumer Protection" is a series of public welfare classes to improve financial consumers' literacy launched by China Economic Net and China Ping An, aiming at popularizing financial knowledge and improving financial consumers' literacy.

From the first issue of "Resist the temptation of profiteering and prevent illegal securities and futures" to the eighth issue of "Protect the old customs, benefit the people and protect people's livelihood", the theory of financial consumer protection and big coffees have been conveying scientific financial concepts, guiding financial consumers to use financial services correctly and preventing people from being deceived.

Limited by age and other factors, the elderly group is relatively lack of financial knowledge, which makes it difficult to buy insurance products suitable for them and easy to be cheated. The eighth issue of Financial Consumer Protection and Big Coffee Theory introduces a case:

A group of criminals took advantage of the lack of information protection awareness of the elderly to obtain information such as citizen ID cards, mobile phone cards and bank cards through illegal channels, and insured accident insurance and medical insurance online. Then, according to the forged hospitalization medical records and medical invoices, fabricate insurance accidents, apply for claims on their own, and finally cash out the fraudulent bank cards. This gang * * * claimed more than 20 claims from the insurance company 120 under the guise of others, and defrauded the total amount of insurance money by nearly 500,000 yuan, which was finally detected by the police and sentenced by the court.

Therefore, the program said: For the elderly, safe insurance products and services are particularly important. The elderly should take the initiative to understand all kinds of financial fraud cases, be vigilant, identify fraud risks, and purchase compliant and assured financial products in combination with their own insurance needs.

Matters needing attention in accurate insurance for the elderly

"When the elderly buy insurance, it is recommended to follow the following order: First, give priority to buying medical insurance, because the medical insurance premium is low and there is no need for health notification. Some hospitalization and outpatient expenses in the medical insurance catalogue can be reimbursed, which is cost-effective.

"Second, buy commercial accident insurance and medical insurance: accident insurance has a low threshold and low premium, which can cover most common accidental injury risks in life; Commercial medical insurance can reimburse medical expenses caused by diseases or accidents, and can supplement medical insurance well.

"Third, long-term care insurance can provide protection for the insured who need long-term care due to diseases, accidents and other disabilities.

"The above three can form a relatively comprehensive protection plan." In the live connection of the program "Financial Consumer Protection and Big Coffee Talk", Dong Xiaomei, deputy general manager of Ping An Endowment Insurance Headquarters Operation Center, carefully explained the matters that should be paid attention to when the elderly are insured. The scheme provided covers social insurance and public insurance, which truly achieves accurate protection.

She also stressed that the elderly are high-risk groups, and insurance companies usually set stricter health information for the elderly. However, many people don't understand the importance of health notification, and their children don't know their parents' physical condition when they are insured. If they don't tell the truth when they apply for insurance, there will be disputes when they settle claims. Therefore, when buying insurance for the elderly, we should pay special attention to the health notification form provided by the insurance company, and check each item listed on the health notification form one by one to confirm that it fully meets the requirements of the health notification form of the insurance company to avoid subsequent troubles.

Diversified education and innovative tentacles of financial science and education

Outside the program, Ping An Pension Insurance is also making various attempts and efforts to popularize science in an innovative way and reach out to more elderly groups.

In addition to the popular science on the consumer side, Ping An Pension Insurance also focuses on the service side. Considering that the elderly are unfamiliar with the intelligent system, Ping An Endowment Insurance adds new online operation guidance training for intelligent applications in various trainings, so that service personnel or business personnel can provide guidance and help for the elderly.

Finally, from the most essential and critical data level, Ping An Pension Insurance establishes a complete information security management system, establishes an information security management committee, and implements business processes and system transformation to effectively protect the information security of the elderly.

After entering old age, all kinds of social life are full of inconvenience, bondage and even danger for the elderly. For the elderly, Ping An endowment insurance not only gives them fish, but also gives them fishing, and even escorts the elderly "fishermen". From popular science to service, to information security, every link, every detail, Ping An pension insurance is conscientious and indomitable.

Every old man used to be the pillar of society. When he/she is old, he/she should enjoy the fruits of social development steadily. It is the social responsibility and responsibility of insurance companies to provide intimate, safe and convenient protection for the elderly. In the future, Ping An Pension Insurance will continue to provide efficient, professional, high-quality and caring services for the elderly, so that every elderly person can feel warmth and companionship.