Dalian Luomei Pharmacy is a famous brand pharmacy in China. In the fierce commercial competition, Dalian Luomei Pharmacy
In 2002, the sales reached 65.438+0.3 billion yuan; In 2003, sales exceeded 200 million yuan.
Luomei pharmacy finally decided to abandon the traditional concept that "pharmacies are selling medicines" to meet the demand.
Starting from the personalized health needs of customers and taking "only for health" as the business philosophy, the slogan of "charging for life and cheering for health" is put forward. Therefore, Luomei Pharmacy is not quite like a pharmacy. Nursing supplies, cosmetics, small health care appliances, health education books and even daily necessities all appear in pharmacies.
Luomei Pharmacy has established its own brand. It is true that some people think that things in Luomei drugstore are expensive, but interestingly, people flock to Luomei drugstore to buy goods again. Take the sales of health products before the Spring Festival as an example. No drugstore in Dalian sells better than Merlot. "Because many people think that what they buy in Luomei is graded and guaranteed."