customer praxiology
Title:
Find three advertisements, one of which is based on classical conditioned reflex; One is based on
Operation adjustment;
One is based on observational learning theory,
Then analyze the characteristics of each advertisement,
In the application of learning theory, the characteristics of each advertisement are analyzed emphatically.
Classic conditioned reflex advertisement
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Extra
Classical advertising
Your meaning is your meaning.
analyse
Yida sugar-free chewing gum advertising supermarket description: in a convenience store, a girl
After entering the store to choose things and meals, the boy clerk said, "It's so late to get off work.
I'll help you heat the rice.
"I was about to check out,
The girl picked up the gum next to her and indicated that she wanted to buy it.
Well, the boy said, "This is good, it can protect teeth." So the girl took another bottle. pay
After paying the bill,
The male clerk said thoughtfully, "Take care".
Then I found the girl put a bottle.
Chewing gum fell on the table. After reminding the girls, the girls said, "This is your benefit". There are many girls.
The bottle I bought was originally for the male shop assistant.
Finally, as soon as the advertising screen turns,
salesman
Eating the "Yida gum" given to him by a female white-collar worker,
Put one in your mouth,
"Ming muttered.
She will come tomorrow, "then put the other one in her mouth and murmured," she won't come tomorrow. "
Advertising creativity is based on goods, through planning, using artistic means to master the material.
Creative combination of materials,
To create an image.
Pay more attention to advertising creativity.
Concise, more distinctive, more familiar and understandable, closer, more interesting and more consistent.
"Yida Sugar-free Chewing Gum Supermarket" inherits the consistent concept of Yida advertising and warms people's hearts.
Pictures, sweet love scenes,
The subtle behavior of caring for others sends a message to consumers.
This is a good consumer signal,
Greatly stimulated the desire of consumers.
Advertising adopts life.
Common scenes in supermarket shopping,
The message conveyed by the hero and heroine is also simple and clear.
One eye at a time
However, consumers have a very pleasant feeling. Sweet Love is fascinating. Shopping in the supermarket,
Close to everyone's life,
The theme of love well meets the emotional demands of the audience.
classical
Conditioned reflex stimulates consumer consumption.
Operating condition reflex advertisement:
tide
Classic slogan:
Use tide, no stains.
Analysis:
Tide advertisement description: A child ran, splashed with mud, and arrived again.
A place to paint,
I'm covered in paint again,
I accidentally ate my clothes while eating ice cream.
Take it. When the child came home, his mother was worried when she saw his dirty clothes.
A star is holding two bags of washing powder, one is an unknown washing powder and the other is Tide washing powder.
Then use unknown washing powder first, which has no effect. If you use Tide again, all the stains will be gone if you rub it.
In the form of advertisements,
Show the perfect decontamination ability of Tide washing powder,
and
Compared with other washing powders,
The results confirmed the strength of Tide washing powder.
People's behavior
Not only passive behavior,
You can take corresponding actions to adapt to the environment.
The width of the tide
The application of classic cases,
Stimulate consumption through contrast and strong visual effects.
Consumer spending means that consumers feel positive reinforcement.
Advertising of cognitive learning theory;
Olio
Classic slogan:
Twist, lick and soak.
Analysis:
When the child takes out an Oreo,
Twist your body with anticipation and happiness.
The feeling of happiness is thus opened; Then he happily licked the smooth and delicious one.
Cream sandwich;
Then,
When he put
"Oreo"
Soak in milk,
Put your mouth out again,
That sense of satisfaction and warmth also arises spontaneously.
"Twist, lick and soak"
, this classic
How to eat from one word to ten words, from mom and dad to children, from children to children.
They met their family and friends. Sharing the Oreo moment is a kind of enjoyment for family and friends.
A warm moment between us. No biscuit can spread happiness like Oreo.
The only Oreo family in the world.
Oreo production company kraft,
The vision is to make the global diet and life more exciting;
Its advertisements use the theory of observational learning,
let
Children learn how to eat Oreos,
Deepen your impression of Oreo,
Thereby increasing Oreos.
Potential market in the future,
Stimulate people to buy their products.