In order to further strengthen food safety publicity, create a good atmosphere of public concern, support and participation in food safety work, further popularize food safety knowledge, and carry out food safety publicity in an all-round, wide-angle and high-quality manner, according to the relevant requirements of the Municipal Food Safety Committee and the actual situation of our town, the Implementation Plan of Food Safety Publicity and Education in Long Fu Town 20 13 is specially formulated.
I. Guiding ideology
Guided by the spirit of the 18th National Congress of the Communist Party of China, we should establish a people-oriented working concept, fully implement Scientific Outlook on Development, vigorously publicize the basic knowledge of food safety law, and strive to raise the awareness of food safety in the whole town, so that consumers can know some food safety knowledge and distinguish "three noes" food from "expired" food, so as to achieve the goal of * * * attaching importance to food safety and improving self-protection ability. At the same time, enhance the first responsible person consciousness and law-abiding consciousness of food operators, improve the scientific supervision ability and service level of supervisors in our town, provide strong spiritual motivation for strengthening food safety, create a good public opinion atmosphere, and guarantee and promote the construction of a harmonious society.
Second, the main task of publicity
In 20 13, the theme of food safety publicity in our town was: "Everyone pays attention to food safety and improves the ability to distinguish counterfeit and shoddy", focusing on the investigation of food safety hidden dangers in the whole region and the reporting of food counterfeiting by the masses, so as to comprehensively improve the risk awareness of the masses. The main tasks are:
Through various forms, angles and channels, food safety publicity and education activities are carried out in an all-round way according to three steps: preparation, implementation and summary and evaluation. So that the food safety production and operation enterprises in our town can be honest and trustworthy, operate and manage according to law, enhance the safety awareness of food production and operation, standardize the production and operation behavior, and ensure the food safety of the people.
(1) Preparation for publicity and education. First, our town carries out the study of food safety laws and regulations and the spirit of related documents; Second, our town has completed all the preparatory work including training materials, courseware and printed publicity materials. Our town will distribute popular science manuals, wall charts and other publicity materials according to the responsibilities of food safety supervision, law enforcement personnel, food operators and the public.
(2) the implementation of publicity and education. Through the organization of social science popularization, news propaganda, education and training activities, publicity and education work will be implemented.
1, popularization of social science
(1) Widely publicize food safety. Cooperate with relevant departments to make full use of electronic advertising display screens and posters to publish (print) food safety public service advertisements or food safety tips.
(2) Actively carry out 3. 15 Consumer Protection Day. Take the "3. 15" activity as an opportunity, take the hot and difficult issues of rights protection as a breakthrough, update the concept of rights protection, and strive to solve the most concerned, dynamic, prominent and urgent consumption contradiction of consumers; In the "3. 15 International Consumer Rights Day" publicity and consultation on-site activities, we will accept and seriously answer consumer inquiries, broaden the publicity field, deepen the publicity level, and expand the rights protection network.
(3) Carry out "food safety into the village" activities. Led by the town food safety office, food and drug, quality supervision and other departments to cooperate. Give full play to the role of village committees in each village, actively promote the establishment of food safety publicity windows and display boards in each village, popularize food safety knowledge, and prompt common food safety hazards in agricultural production; Through consulting services, sending books to the countryside and other activities, we will teach farmers popular science technology and common sense of food safety. Organize relevant departments to carry out publicity and education activities of mass health lecture halls in food safety villages, promote the construction of food safety villages, and make the awareness rate of villagers' basic knowledge of food safety reach over 90%.
(4) Carry out "Campus Food Safety" activities. Cooperate with district and town education departments and food and drug departments to guide students to establish self-protection and food safety awareness.
(5) Carry out "Food Safety Publicity Week" activities. On the occasion of the fourth anniversary of the implementation of the Food Safety Law on June 1, our town will focus on the "Food Safety Publicity Week" and the "Four Enters" activities (going to the grassroots, going to the countryside, going to the farmers and going to school) and push the publicity and education activities to a climax.
(6) Cooperate with the organization of food enterprise integrity forum. Our town will cooperate with the District Economic and Trade Grain Bureau to organize food enterprises to hold a food enterprise integrity forum with the theme of "food safety, honesty-oriented" to promote the integrity and law-abiding of enterprises and promote their healthy development.
(7) to carry out food safety laws and regulations and popular science knowledge propaganda. Using the "12.4" legal publicity day, our town will carry out food safety publicity and education activities throughout the town, and carry out food safety popularization activities through slogans, knowledge lectures, knowledge consultation, publicity columns, publicity materials, popular science exhibitions and other forms. Combined with grain, oil, meat, vegetables, eggs, milk, wine, beverages, convenience foods, health foods, etc. Closely related to the lives of ordinary people, innovative publicity and education mode, publicity and popularization of food safety knowledge, so that people's food consumption safety is continuously enhanced, and consumers' awareness of self-protection is improved.
(8) widely publicize the special rectification measures and effects of illegal addition and abuse of food additives by superiors.
2, news propaganda
(1) Open a publicity column and submit important information materials to the District Food Safety Committee in time.
(2) Actively publicize food safety supervision and law enforcement, timely disclose relevant information, and increase the publicity of food safety-related knowledge.
(3) Dispose of food safety public opinion in time, establish a food safety public opinion monitoring system, designate special personnel to carry out monitoring, find hot issues of public concern in time, especially food safety information with carcinogenic, lethal and toxic names, and report it to experts in time to dispel public doubts and correctly guide public opinion.
(4) Actively publicize positive models. For positive models such as advanced collectives or individuals who supervise law enforcement, and excellent enterprises that operate in good faith and law-abiding, it is necessary to coordinate the mainstream authoritative media to actively publicize and report, play a typical demonstration role, carry forward the healthy fashion of supervision according to law, and show the positive image of our town's food industry that operates in good faith and law-abiding.
3. Education and Training In accordance with the provisions of the Municipal Food Safety Committee, food safety supervisors at all levels, heads of various food production and business units, and major employees receive no less than 40 hours of food safety training every year, and do a good job in education and training.
(a) to strengthen the education and training of food production supervisors, strengthen the education and training of food production supervisors; In accordance with the principle of "graded and classified training", focusing on improving the ability of administration according to law and scientific supervision, on-the-job training is provided to food safety supervision and management personnel at all levels every quarter through the production and distribution of professional training materials and courseware and the holding of centralized training courses. Strengthen the study and mastery of food safety laws, regulations, standards and professional knowledge, establish the concept of scientific supervision, improve the ability and service level of scientific supervision, promote strict and fair law enforcement, hold special training for leading cadres at all levels related to food safety, and enhance the sense of responsibility and professional level of food safety supervision of leading cadres at all levels.
(two) to strengthen the education and training of food producers and operators, strengthen the education and training of food producers and operators; Establish a training system for food production and business units, adhere to the principle of "training before taking up their posts", and regularly train food industry personnel. Publicity and education on food safety knowledge, legal knowledge and professional ethics will be given to all food employees, especially those in charge of enterprises, quality and safety administrators, small workshops, vendors and catering employees every quarter, and publicity and training on food safety standards, management and professional knowledge will be carried out in a targeted manner to enhance the legal awareness, integrity awareness and professional quality of food producers and operators. For production and processing employees, especially the person in charge of the enterprise and the food safety administrator, focus on training professional knowledge such as the procurement and use of food raw materials, the use of food additives, good production scale and quality control of production links; For food transportation and circulation practitioners, focus on training all kinds of food storage and transportation hygiene and safety knowledge, as well as the prohibition of illegal addition of non-edible substances and abuse of additives.
Three. Education and training in rural areas and primary and secondary schools
(1) Specific training plan and requirements of each village: (1) Centralized training once a month; (2) The top leaders in each village are the main leaders; (3) store the training content in a file; (4) Each department shall organize training no less than 12 times a year, with more than 40 class hours; (5) Setting up a telephone number for reporting food safety complaints in an obvious position; (6) The awareness rate of residents' core knowledge of food safety in the jurisdiction is over 50%, the behavior formation rate is over 45%, and the satisfaction rate of food safety work in the jurisdiction is over 90%.
(2) Specific training plans and requirements for primary and secondary schools: (1) Centralized training once a month; (2) The top leaders in primary and secondary schools are the main responsible persons; (3) store the training content in a file; (4) Primary and secondary schools organize training not less than 12 times a year for more than 40 hours; (5) Setting up a telephone number for reporting food safety complaints in an obvious position; (6) All primary and secondary schools should put food safety publicity knowledge into the classroom; (7) Infiltrating the contents of food safety education into the relevant courses of primary and secondary schools within its jurisdiction; (8) The awareness rate of core knowledge of food safety in primary and secondary schools is over 60%, and the rate of behavior formation is over 55%.
What kind of information about food safety does the food poster spread? Food poster is a major category in graphic design. In China, which has the largest population and the most developed catering industry, food safety information is transmitted through food posters. Posters are used in plays, movies and other performances and activities.
What is the theme of public service advertisement? 1, as long as it is related to the public interest, can be used as the theme of public service advertisements.
2. Common themes are as follows: Creating
civilized city
, smoking ban, citizens' voluntary blood donation, purchase
sports lotteries
Project Hope, Speaking Mandarin, Protecting Cultural Heritage, Protecting Objects, Customs, Drug Control, Environmental Protection, Traffic Safety, Youth Volunteer Tourism, Customs
AIDS
Patient, water saving, honesty, social morality, disability, entertainment, food safety, anti-war.
Public service advertisement is an advertisement designed for the purpose of seeking public interests and improving welfare benefits. Is this business or
social organizations
Explain its function and social responsibility to consumers, and show that they are not only pursuing profit from business, but also asking and participating in advertisements on how to solve social and environmental problems.