"Know, believe and act" is the abbreviation of knowledge, belief and behavior.
1) The essence is the application of cognitive theory in health education;
2) Health knowledge and information are the basis for establishing positive and correct beliefs and attitudes, and then changing health-related behaviors;
3) Belief and attitude are the driving forces of behavior change.
Second, the health belief model (HBM)
The theory of health belief model emphasizes the importance of perception in decision-making, and there are many factors that affect perception. It is a theoretical model to explain health-related behaviors with social psychology.
Whether to adopt healthy behavior is related to the following factors:
1. Perception of disease threat: Perception of disease threat includes perception of disease susceptibility and perception of disease severity.
(1) Susceptibility to diseases: refers to an individual's judgment on the possibility of suffering from a certain disease or having a certain health problem.
(2) Perceiving the severity of the disease: The severity of the disease includes not only the adverse effects of the disease on physical health, such as pain, disability and death, but also the psychological and social consequences caused by the disease, such as realizing that the disease will affect work, family life and interpersonal relationships.
Third, self-efficacy theory.
1, an individual's subjective judgment on his ability to organize and execute a specific behavior and achieve the expected results.
2. Production and improvement can be carried out in the following four ways:
1) I have successfully completed a certain behavior: a success can help people increase their expectations of mastering a certain behavior, which is the strongest evidence that they are capable of carrying out the behavior;
2) Indirect experience of others: seeing others successfully complete a certain behavior and achieve good results enhances their self-confidence that they can also complete the behavior through hard work and persistence;