White represents purity, simplicity and perfection. We usually find it in some clothing brands. Generally, it will be matched with other colors, so it is particularly important to choose the right color matching.
Gray is a relatively neutral color between black and white, which can be well coordinated with other colors. The emotion it conveys is similar to black, which shows authority and is not so tough, and is suitable for powerful but not too quiet enterprises.
Green represents life and vitality. Usually we will see the use of green in some environmental protection advertisements, computer mobile phone software, sports, health, food and other advertisements.
Brown gives people a serious and responsible mood. Therefore, some law firms, construction companies, real estate agents and other institutions will use this color in logo.
Red represents driving force and energy, which is why many restaurants use red light to satisfy diners' desire to eat.