1. Health communication conveys health information. Health information is a valuable health resource, which generally refers to all health knowledge, concepts, technologies, skills and behavior patterns of the people concerned.
2. The purpose of health communication is clear and health is the center. Health communication attempts to change the knowledge, attitude and behavior of individuals and groups, and make them transform in a healthy direction.
3. The process of health communication is complicated. Health communication has the characteristics of multi-level communication, multi-channel communication and multiple feedback.
4. Healthy communication has special quality requirements for communicators. Health communicators belong to specialized technical personnel and have their own specific quality requirements.