In August, the first piano cabinet direct store officially opened, which opened the exploration of piano cabinet management in China market! During this year, we successfully opened 8 stores in Shi Qi, Xiaolan, Daliang, Nanhai and Guangzhou, and built a perfect brand franchise management system! In May, the flagship store of piano Kangbao integrated cabinet with a business area of over 1 1,000 square meters was grandly opened;
In July, he participated in the 6th China (Guangzhou) International Architectural Decoration Expo, and the "elegant, fashionable and romantic" style of piano Kangbao integrated cabinet attracted the attention of exhibitors. In the Expo, the 2004 new product launch conference was successfully held, which became the focus of China cabinet market in one fell swoop and opened the curtain of national investment promotion for piano Kangbao whole cabinets! On June 5438+ 10, piano Kangbao integrated cabinets broke through 120 stores in two years, which was the fastest among several industries.
In March, more than 0/00 piano cabinet dealers from all over the country gathered in Zhongshan headquarters to hold the 2005 annual dealer conference, to discuss the national market expansion plan and draw a beautiful blueprint for piano cabinet.
In July, he participated in the 7th China (Guangzhou) International Building Decoration Expo and held a new product launch conference to attract many participating businesses to negotiate. The number of on-site investment contracts reached 20, making it a star enterprise at the Expo.
In July, the company successfully passed the ISO900 1:2000: 2000 quality management system certification organized by china association for quality Quality Assurance Center, which promoted the improvement of the comprehensive management level of the enterprise and marked that the company's product quality reached a new level and reached international standards.
In August, it was awarded the honorary title of "Top 30 Enterprises in China Cabinet Industry in 2005" at the commendation meeting of outstanding enterprises in China cabinet industry held by the Cabinet Professional Committee of Furniture Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce.
In September, under the guidance of the route of brand plus channel, after the company's unremitting market development, the number of piano Kangbao cabinets exceeded 200 nationwide;
10: Newly added piano cabinets, and successfully developed a new piano wardrobe with fashionable taste.
65438+February, the investment reached more than 60 million yuan to build a first-class piano cabinet industrial park in Asia, and formally signed a contract with Schuler Company in Germany to complete the planning; In March, Asia's first-class piano cabinet industrial park was officially put into production, with an annual production capacity of more than 60,000 sets.
In March, more than 200 franchisees gathered in Zhongshan and held the annual meeting of national distributors with the theme of "Brand 2006, New Myth of Harmonious Team Creating Wealth" at Guo Mao Hotel.
In August, the results of the "Fourth China Market Brand User Satisfaction Survey" jointly organized by China Corporate Culture Promotion Association, China Small and Medium-sized Business Enterprises Association, People's Daily Market Newspaper, China United Business Daily and Brand Magazine. It was announced that the piano Kangbao integrated cabinet won the "first brand of consumer satisfaction in China cabinet market";
In September, piano Kangbao integrated cabinets created three "business cards" of fashion, dignity and romance for consumers, and ***9 new cabinets were grandly listed;
In September, the French Cabinet Art Life Museum, which was built by piano Kangbao whole cabinet at a cost of more than 3 million yuan, was grandly opened in Zhongshan.
On June 5438+ 10, Piano Kangbao Cabinet Headquarters took nearly 300 franchise stores across the country to carry out the National Quality Service Month, paid a return visit to old customers, and the brand service was upgraded again;
On June 5438+00, at the 2006 China Cabinet Industry Excellent Brand Enterprise Commendation Conference hosted by the Cabinet Professional Committee of the Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce, Piano Kangbao Integral Cabinet won two awards: "The Most Popular Brand in China Cabinet Industry in 2006" and "The Best Environmental Protection Brand in China Cabinet Industry in 2006".
On June+10, 5438, in the first China Cabinet Design Competition sponsored by the Cabinet Professional Committee of Furniture Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce in 2006, the product "The Sixth Sense" selected by Piano Kangbao Integral Cabinet won the Best Cabinet Fashion Design Award in the first China Cabinet Design Competition in 2006. In April, in the face of the booming cabinet market, the piano cabinet firmly believes that only "expertise" can be more outstanding! In order to adhere to the road of specialization and the needs of brand core, since April 1, all the original trademarks of "Piano Kangbao" have been replaced with new trademarks of "Piano", continuing to write a more brilliant chapter;
In April, piano cabinets held high the banner of quality cabinets, green cabinets and humanistic cabinets, and won the honorary title of "Special Products for National Olympic Sports Center", which is also the only cabinet brand in the cabinet industry that won this honor;
In April, "Tengfei 2007, National Dealer Conference of Piano Cabinet" was held grandly. Nearly 500 dealers from all over the country gathered together, and they could feel the passion and encouragement from truth, wisdom, brand and innovation everywhere.
In August, the piano cabinet joined hands with the winner Mr. Chen to speak for the brand, and * * * interpreted the new kitchen fashion of "making men fall in love with the kitchen" and became a well-known "star cabinet" in the industry.
165438+ 10. In October, the cabinet of the Furniture and Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce officially awarded Qingui the honorary title of "Top Ten Brands in China Cabinet Industry in 2007". In March, the piano cabinet joined hands with MGM, one of the world's top 500 companies, to create a huge order of $6 million for MGM Hotel, the world's top hotel in Las Vegas, and the products were well received.
In April, piano's "Special Cabinet for Olympic Games" was launched simultaneously in 500 stores in Sina.com, Sohu.com, SouFun.com, official website and the whole country, with a click rate of more than 200,000 times. Finally, the top 30 and the best creative award were selected and announced! The activity attracted the extensive attention of netizens and consumers, cheering for the Olympics and cheering for the special cabinets for Olympic sports!
In May, the13rd China International Kitchen and Bathroom Facilities Exhibition was grandly opened. Introducing the idea of "living sculpture" into the piano cabinet has become a highlight of this exhibition. With its intellectual design and elegant and fashionable connotation, it has won the recognition of many associations, experts, media and customers, and the 08 series "Xiangxue" has been recommended as "Expert Recommended Project" by China Building Decoration Association and other units.
In July, the company independently designed and developed the appearance of four model rooms, such as Alpine tempered explosion-proof glass, Prague door panel, Alsace door panel and Alsace cabinet antique lattice door panel, and obtained four national design patents for integrated cabinets, adding a firewall for brand protection.
In August, the piano cabinet was recognized as a "well-known trademark in China", which laid a solid foundation for better serving consumers and building an internationally renowned brand.
On the 9th, the 10th (Guangzhou) International Architectural Decoration Expo ended in Pazhou Exhibition Hall. During the exhibition, the piano cabinet explained the promise of love through a series of creative marketing activities such as sound, color and taste, which became the beautiful scenery of this exhibition and explained the brand legend of Jianbo Fair!
In September, "Xiangxue" caused a sensation in the industry, which opened a new era of printing and baking paint in the industry and led the trend of printing and baking paint in the industry. Some media even defined 2008, when "Xiangxue" was born, as "Xiangxue Year in Cabinet Industry"!
165438+ 10 The financial tsunami in October has intensified. Under the guidance of the general policy of "no winter market, only winter thoughts", the company started marketing training again, and all employees carried out systematic study and field development training from theory to practice, delivering "Marine Corps" marketing generalists for terminals and creating more value for franchisees and consumers across the country! In March 2009, the annual strategic development conference of Qingui (China) was held in Shangri-La Hotel, Zhongshan. More than 500 franchisees from all over the world gathered together to brainstorm and discuss the harvest plan for 2009!
In April, piano was awarded the vice chairman of the Cabinet Professional Committee of the Furniture Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce.
In May, at the 14 China International Exhibition of Kitchen and Bathroom Facilities, piano cabinets were exhibited with 09 new products, which matched with the on-site body painting art photos and continued to lead the cabinet fashion in 2009.
In June, the launch conference of China Men's Experience Kitchen "Husband's Day" 1 hour initiative and the launching ceremony of China Husband's Cuisine "Piano Cup" were held in Guangzhou China Mayor Building. The piano cabinet, in conjunction with Sohu.com, Sina.com, SouFun.com and other media, launched an initiative to the society: On August 8th, it called on men to cook "husband's dishes" for their families and build a harmonious and happy home together.
In June, the piano cabinet was jointly recommended by China Real Estate Association and Sina Leju as "Cabinet Brand Recommendation of China Real Estate Fine Decoration Project", which added a brand honor with high gold content to the piano project bidding.
In July, piano fragrant snow printing paint and door panels, British aristocratic families, Aegean Sea, Violet and other door panels and door types won 9 national design patents, becoming a well-deserved "patent champion" in the cabinet industry;
At the 1 1 China International Architectural Decoration Expo in July, the piano exhibition area occupied the best time, place and people, and the "five highlights" on the scene swept away elegance, fashion and romance, which attracted the attention of participants and the media and continued to lead the industry in 2009.
In August, the piano cabinet was officially certified as an environmental mark product in China by the Environmental Certification Center of the State Environmental Protection Administration, leading the green civilization of the industry with the "double excellent standard" of product quality and environmental behavior.
In August, the dust of the "Husband's Day" award was settled, and the piano cabinet "Husband's Day" swept across the country, causing millions of netizens to sing, which was highly concerned and recognized by the national media and netizens, with a cumulative breakthrough of one million people.
On June+10, 5438, Arnold Masochist Singh, China's first comedy of home life, was put on the stage. Kitchen Man, Nampa, Suffering, and Suffering from Anger are closely related to the post-70s life situation, and they have caused hot discussion on the Internet during the post-husband's Day in a relaxed, humorous and humorous way, with a view to alleviating and eliminating the "family crisis".
On June+10, 5438, piano cabinets were the first to launch a brand-new modern family kitchen standard, which guaranteed the overall cabinets to keep improving and continuously improve with high requirements of good-looking, green and high quality, and led China kitchen into the "3G era".
165438+ 10, the cabinet professional committee of the Furniture Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce officially awarded the piano cabinet "Double Top Ten Demonstration Brand", "Original Design Demonstration Brand" and "2009 China Cabinet Industry Technical Gold Award".
65438+February China Brand Cabinet Network officially awarded "Top Ten Cabinet Brands Favored by Consumers in 2009" 65438+ 10 In the third award ceremony of "Top 100 Kitchen and Bathroom Enterprises in China", China Building Decoration Association officially awarded Piano the title of "Top Ten Kitchen and Bathroom Cabinet Leading Enterprises in China in 2009".
In March, Yiju, Sina and China Real Estate Information Group jointly recommended the piano as "20 10 Most Recommended Home Brand".
In March, Piano 20 10 strategic development annual meeting was grandly opened in Zhongshan Jinghua Century Hotel. At the meeting, the three-year development strategy "take-off plan"-"spring ploughing, summer harvest and autumn harvest" was officially released, which sounded the horn of marching into specialized cabinet brands and international companies, thus realizing brand expansion.
In March, confirmed by CQC China Quality Certification Center, the quality management system established in piano conforms to ISO 9001:2008 GB/T19001-2008 standard, and the system is effective. Approved to pass the certification, becoming the first enterprise to pass the ISO 900 1: 2008 certification.
In May, the piano cabinet won the title of "Top 500 Purchasing Brands of China Real Estate Building Materials".
In May, under the planning of Germany Shule Company, the expansion of the piano cabinet production plant was successfully completed, and automatic production lines such as fully automatic linear edge banding machine and fully automatic linear double-head edge banding machine imported from Germany were added, effectively improving the production capacity and quality, with an annual production capacity of more than 6,543,800 units.
In May, the 5th1China International Kitchen and Bathroom Facilities Exhibition was grandly opened, which coincided with the centennial World Expo in China. The company made all-round efforts in brand, display, marketing and policy, and the charm of "innovative neo-ism" bloomed in Shanghai kitchen and bathroom exhibition, achieving new breakthroughs in four fields.
In May, piano's "One Word, Send to Du Lala Appreciation Cabinet" launched by the popular Du Lala's Promotion swept the terminal, and with the online and offline lottery and keyword binding, the hot-selling storm swept the country instantly! Its unique innovative marketing model is praised by the industry.
In July, at the 12 (Guangzhou) International Architectural Decoration Expo, the company perfectly interpreted piano's brand proposition with great boldness of vision and great battle, and presented a gorgeous sensory feast for the grand event.
In July, piano joined forces with Tencent, Sina, Sohu, SouFun and other media to launch the second Husband's Day, which became the biggest highlight of off-season sales in the cabinet industry. Under the foreshadowing of hot discussion on the internet, video marketing and hot topic discussion in the early stage, Tencent jointly launched "A Day for Chinese People", which triggered the "network integration" and greatly expanded the brand's popularity and reputation.
On August 22nd, CCTV's four Chinese international channels "China News" made a key news report on August 8th, fully affirmed the social significance of this activity, recommended "China Husband's Day" to the world, and issued a call to love the family.
20 10 the second China real estate engineering procurement innovation conference ended successfully in Beijing international hotel. Piano cabinet won the "Gold Partner" award of China real estate project procurement on 20 10, and became the "5E supplier" of China real estate project, which set an example for real estate development enterprises to effectively promote the "sunshine procurement" strategic cooperation. This award is also the highest honor in the field of real estate project procurement in China.
In September, 20 10, the first "Top 100 Employers" award party in Zhongshan City was successfully concluded at the Municipal Culture and Art Center, and the general managers Ma and Jia Wei won the honor. It is reported that the scale, quantity and style of this selection are the first in the province and even the whole country.
On June+10, 5438, the fourth award ceremony of "Top 100 Kitchen and Bathroom Enterprises in China" was held in Beijing. Qingui won the title of "20 10 Top 100 Kitchen and Bathroom Enterprises in China 10" again, and the continuous awards also witnessed the strength and unique charm of Qingui as a leading brand.
On June+10, 5438, China Real Estate Engineering Purchasing Alliance officially awarded Zhongshan Xinshanchuan Industrial Co., Ltd. (Piano Cabinet) as the vice-chairman unit of "China Real Estate Engineering Purchasing Alliance", and Mr. Ma won the vice-chairman seat of the alliance. In order to better assume corporate responsibility, establish industry management standardization and product design standardization to set an example.
165438+ 10, the "20 10 China Cabinet Industry Annual Meeting" hosted by the Cabinet Committee of Furniture Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce was held in Changsha. Piano cabinets won 20 10 top ten brands of "quality integrity" system construction in China cabinet industry, 20 10 low-carbon environmental protection demonstration brand in China cabinet industry, and 20 10 gold medal in China cabinet industry design, showing the unique style of leading cabinets in China. In February, piano's annual strategic development conference of "Joining Forces with Zhongshan and Conspiring for China" came to a successful conclusion. At the meeting, a brand-new positioning and high-end image were released, and in view of the more complicated market environment and competitive situation, six major changes in the traditional marketing model were realized, and it was determined to become the first brand of "science and technology art kitchen" in the industry.
In March, piano released a brand-new Visual Identity Image Management Manual (VIS), which will convey the brand core values of "science" and "art" of piano brand to consumers through a series of actions, and bring consumers a modern high-quality kitchen feeling and create more brand value through the brand proposition of "heart has feeling, heart has kitchen".
In March, piano won the famous trademark of Guangdong Province. Enterprises will take this opportunity to shoulder more responsibilities, continue to expand brand awareness and reputation, and provide more value-added services to consumers. On February 9th, the annual meeting of Piano 20 12 strategic development and its 10th anniversary celebration ended successfully in Sunway Golden Diamond Hotel, Zhongshan. At the meeting, a feature film "Ten Years of Piano Development" tailored for the tenth anniversary of the piano was highlighted, which comprehensively summarized the glory of the past ten years and made an overall plan for the future development.
On February 13, good news came from Guangdong Famous Brand Product Evaluation Center. With super brand strength, piano, as the representative of leading cabinet brands, won the honor of "Guangdong Famous Brand Product", which once again proved piano's own strong strength and absolute influence in the cabinet industry.
20 12 March, piano, as the only invited brand in domestic instant heating industry, appeared at Milan International Exhibition, which opened a new era for piano to enter the international market.
15 On March 5th, piano, as a leading brand in the cabinet industry with 10 years of quality and integrity accumulation, won unanimous praise and recognition from authoritative experts and consumers in the industry, lived up to expectations, stood out among many brands, and won the "National Excellent Demonstration Enterprise with Commitment to Quality and Integrity" issued by China Quality Inspection Association under the supervision of AQSIQ. On the occasion of "1March 5", being awarded this honor by the association is a high affirmation of the contribution made by piano company in the field of health and quality in 10.
On May 23rd, the four-day 17 China International Kitchen and Bathroom Facilities Exhibition ended successfully in Shanghai New International Expo Center on May 26th. Piano cabinets, one of the top 100 leading enterprises in kitchen and bathroom in China, took part in the exhibition with simple and warm new fashion products "Chu Yun" and "Bruce", and combined the classics and trends perfectly with the live human sculpture art and modern dance, which once again became the hot spot of Shanghai kitchen and bathroom exhibition and continued to lead the fashion of 20 12 cabinets.
In June, the piano Intelligent System Project was officially launched, and the flowers of intelligence in piano are blooming with touching colors everywhere. In July, Guangzhou Expo, Piano made a grand appearance with the new trend products "Aurora" and "Athena", playing the strongest sound of this Expo!
65438+February Champions League Beijing Station group purchase 65438+February 15 ended in glory at the National Convention Center. Piano Cabinet successfully won 720 orders that day, which not only set a new record for odd signing in piano history, but also set a new record for single signing in the cabinet industry.