According to the information displayed by official website of Beijing Zhongpin No.1 Network Technology Co., Ltd., Zhongpin No.1' s strategy is to provide consumers with personalized product experience and services through the combination of online and offline, and at the same time realize the double promotion of brand communication and commercial value.
Zhongpin No.1 uses intelligent media interactive machine to realize data collection, feedback, storage and cloud enjoyment through human-computer interaction, providing consumers with accurate consumption scenes and integral consumption, and realizing capital circulation and capital precipitation. At the same time, Zhongpin No.1 also attracts consumers' attention and improves brand awareness and reputation through various marketing strategies such as experiential and marketing.
In addition, Zhongpin No.1 has established an extensive channel network by recruiting partners nationwide to achieve rapid product coverage and increase market share. In terms of price strategy, Zhongpin No.1 has adopted a competitive pricing strategy to attract consumers' willingness to buy by providing cost-effective products. At the same time, Zhongpin No.1 also provides consumers with more benefits and benefits by exchanging points for new machines, increasing customer stickiness and loyalty.