1. What data can business people see?
1, traffic profile
The traffic profile consists of five parts: traffic profile, traffic trend, traffic source ranking, visitor behavior and visitor characteristics.
Among them, the traffic profile is to analyze the traffic of the whole store, find the most important data for us first, and understand the traffic of the whole store more intuitively.
We can directly compare the industry's visits, page views, jump rate, per capita page views and average stay time to find our own shortcomings.
2. Traffic map
The data in the traffic map includes three modules: traffic source, in-store path and traffic destination.
We can choose PC or wireless data, and the date can be the latest day, week, thirty days, or any day or month.
Indicators can be selected from three indicators: number of visitors, buyers placing orders and order conversion rate.
3. Visitor analysis
Visitor analysis includes visitor distribution and visitor comparison. Through the distribution of visitors, we can find the peak time of visitors, and it is decisive to find the peak time.
Here, we should pay attention to the visiting habits of visitors on the PC side and wireless side, which has a great influence on the conversion rate.
What about visitor comparison? You can see the customer's consumption level, gender ratio, age distribution, subordinate distribution, marketing preference and keyword distribution. These data are very useful for us to do store optimization, promotion and promotion.
4. Decoration analysis
This piece of decoration analysis is very practical, divided into PC and wireless. Know the overall decoration of your shop. The function interface is clearer and the operation is simpler;
Taobao shop operation can be adjusted by clicking on each module and each link, which is also one of the most effective means to test the pictures in the shop, and can also avoid the contradiction with the artists.
Second, what is the role of business personnel compass?
1, real-time monitoring of product center classification in the whole store
Real-time broadcast, so that businesses can stop adjusting products according to the real-time situation of the day. Can play a real-time monitoring, you can see the overall traffic payment conversion status.
You can also give an early warning, so that once there is a product with poor conversion, you can exchange it in time. Top and hurricane can give a multi-dimensional reference, so that operators can quickly monitor and improve efficiency.
The most important thing is that there are many grading levels, which can grade products and evaluate the weight of products.
2. Vertical whole store auction category analysis
From a vertical point of view, mainly from the overall situation of goods, the subdivision latitude of goods in the whole store, the analysis of category structure, and the intertwined attributes of category, sales level and price segment, it can better help merchants to control the commodity planning of the store and formulate the planning direction.