What is CITIC Premium Plus?

CITIC You Xiang+is a quality life service platform connecting high-quality enterprises inside and outside CITIC Group. Through this platform, users can experience a convenient and high-quality Internet life with a unified digital identity. Citic Premium Plus platform provides users with three core services, including unified account management, cross-platform loyalty program and intelligent scene service.

"CITIC Exclusive Plus" connects CITIC multi-domain enterprises and external partners through next-generation Internet technologies and cloud deployment services such as blockchain and big data, providing three core services: unified account management, cross-platform loyalty plan implementation and intelligent scene service establishment. Through registration, users can use their digital identities to become members of the "CITIC Premium" platform, and get a number of services including membership privileges.

The function of CITIC You Xiang+platform is to connect users, accounts, points, rights and interests, and commodities with members CITIC Bank (including credit card center), CITIC Insurance, CITIC E-home and Guoan Community, complete real-name authentication through the user systems of associated banks, CITIC E-home and Guoan, and make the banks and CITIC E-home show in You Xiang+through the real-name authentication interfaces provided by CITIC Bank and credit card center.

1. CITIC Premium membership card is the identity certificate of "CITIC Premium+"Internet platform, which is mainly used to show the membership status of users. "You Xiang+"is an Internet platform launched by CITIC Group, which is used to connect enterprises in various fields and external partners. Users can realize one-stop experience of catering, shopping, tourism, housekeeping, financial management, insurance, leisure and culture on this platform. Its consumption points can be exchanged for McDonald's products, e-books and so on.

2. CITIC Group announced the release of "CITIC Premium+"brand. This is an important landing project for CITIC Group to lay out the field of consumer retail and meet the new demand and trend of consumption. It is also an innovative move of CITIC Group to deepen the strategy of "internet plus transformation" and enhance the service value of the Group's retail industry. CITIC Group has hundreds of millions of user resources in financial, cultural and leisure, medical and health services, community services and other consumer businesses. You Xiang+will provide rich and high-quality services by connecting different businesses inside and outside CITIC Group, and build it into an ecological platform for billion-level user data.