Market Status The health care product market has developed rapidly in recent years.
Rong pointed out that from the current market supply situation, the proportion of health care products in the whole food sales is increasing, and the elderly are the main consumer groups. In recent years, the health care products market has developed rapidly. In addition to paying attention to the development and research of health care products, improving the quality and scientific content of health care products, people's desire for longevity and recognition of functional foods are also important factors for the growth of health care products market.
Although health care products have health care functions, they are not medicines and cannot fundamentally treat diseases. It can only be used as an adjuvant therapy, which plays a certain role in health care and varies from person to person. Eating health care products is unscientific, which not only makes it difficult to play a health care role, but also harms people's health. Health care products manufacturers are mixed, and many manufacturers have low or no qualifications.
Many health care products actually have no propaganda effect, and even have serious side effects after use. Fake and shoddy health care products can also cause death. Some unscrupulous businessmen set a "trap" for the elderly, using various sales methods to defraud money, and they have repeatedly succeeded. The elderly have limited discrimination and often fall into the "trap" and are cheated of health and money.
expose a fraud
Statistics from relevant departments show that the annual sales of health care products in China is about 200 billion yuan, and the consumption of the elderly accounts for more than 50%. Among them, more than 70% of health foods exaggerate their efficacy. Although it is not uncommon for the media to report that the elderly are cheated in buying health care products at high prices, it still cannot stop the enthusiasm of the elderly to buy health care products. There are endless scams to promote health care products for the elderly.
Scam 1 "expert" free clinic lecture
Illegal traders sell drugs, health care products or medical devices in residential areas, morning markets or parks, and through free physical examination, they make nothing out of nothing or deliberately exaggerate the health risks of the elderly, thus achieving the purpose of selling drugs.
Scam 2 hype curative effect
Regular health care products have the efficacy approved by the state, and any health care products can only play an auxiliary role in health care or treatment at most, but can not play a therapeutic role. And illegal traders hype the curative effect.
Scam 3 product "cure all diseases"
The advertised products are mysterious, effective for most internal diseases, and even "cure all diseases".
Deception 4 "Chronic diseases can also be cured"
It is said that the world medical problems such as hepatitis B, diabetes, hypertension and cancer can be cured by taking health care products, which is against medicine and satisfies the psychology of patients who are eager to be cured and do not want to take medicine for a long time.
Scam 5 "Import, Patent, High-tech"
Attract elderly consumers under the banner of "import, patent, high technology and environmental protection". Deliberately exaggerating propaganda, promoting ordinary goods into high-tech or green goods.
Scam 6 "Free Travel" and "Physical Examination"
Promote health care products with "strategies" such as free car use, travel and physical examination to induce the consumption of the elderly.
Scam 7 "Chatting" for emotional promotion
Some elderly people who live alone are eager to communicate with others, and scammers seize this and engage in emotional sales. First, I warmly greet the elderly, then I go to the door to talk to the elderly every day and help with housework. After gaining the trust of the elderly, I began to sell expensive products.
Scam 8 is set step by step, and finally "leaves"
Free lectures on the first day, sending washing powder and other things; The next day, you can sell a low-priced item, saying that you can return it for a refund if you try it at home; On the third day, I will return the goods and refund the money as scheduled, and promote another high-priced commodity, usually several hundred yuan, and still promise a refund; "Leave" on the fourth day.
Deception 9 "Buying health care products can make a fortune"
A few days ago, a manufacturer in Dalian said that "health investment" has a rich return. As long as you buy health products produced by a company in our city, you can not only get all kinds of rich gifts including overseas travel, but also get a large number of original shares of group companies. The securities regulatory department said that similar acts were suspected of issuing original shares in violation of regulations in disguise, but the way of "buying products to send original shares" was actually playing a marginal role, which made it difficult for the securities regulatory department and the industrial and commercial department to investigate and deal with them.
This paper summarizes and analyzes the reasons why the elderly are deceived in purchasing health care products, including their strong health awareness and "special liking" for health care products, as well as the increasingly concealed and deceptive promotion methods of scammers and the poor supervision of relevant departments.
Suggestions and countermeasures
Provide a sales place and bear joint and several liability.
Rong suggested that the government should play a leading role in promoting scientific, healthy and efficient market management of modern health care products for the elderly. Formulate local laws and regulations on health care products management, so that Dalian's health care products market is gradually standardized and healthy. The municipal food and drug supervision department regularly issues drug safety consumption warnings and severely cracks down on drug traffickers.
Places that need to be publicized should be reported to relevant departments, so that hotels, hotels and communities will no longer become "accomplices" of businesses. Without filing, the unit that provides the sales place for the "liar" shall bear certain joint liability. The government has set up a department to guide the investment and consumption of the elderly, and correctly guide the elderly in medical care, service, shopping, cultural life and investment.
Develop education for the elderly, improve medical care, health care and leisure, physical exercise, scientific health preservation, legal consultation and other services for the elderly, enrich their lives, meet their physical and mental health, develop their potential, integrate into society, enjoy life, and improve their awareness of prevention and self-protection ability.