1. Marketing strategy: As an organization focusing on vision care, the sale of lutein in Liangyisheng is conducive to the promotion of its brand image and market promotion. In addition, because eye health and aging are related to the intake and quality of lutein, it is more attractive to target consumers to sell in optical shops.
2. Product features: Because the role of lutein is mainly around eye care and prevention of eye diseases, it is reasonable to sell lutein only in professional institutions in vision care. At the same time, lutein is a natural nutrient and has no direct competition with some drugs or cosmetics.
3. Regulatory provisions: According to the Measures for the Administration of Health Food Registration, health food can only be sold in food production enterprises, franchise stores of health food business enterprises or online sales platforms, and may not be sold in non-health food business places. Therefore, the sale of lutein in optical shops may also be related to relevant regulatory regulations. To sum up, it is reasonable to sell lutein in optical shops, so it is only sold in optical shops.