Multi-cat was founded in September 2020. In less than 9 months, the number of fans of the multi-cat Tmall flagship store has exceeded 65,438+10,000. JD。 COM self-operated flagship store has10.77 million fans; The Tik Tok platform has 79,000 fans.
Only half a year after its establishment, Duo Mao Mao has won more than ten awards, including Billion Future Retail Conference, Consumer New Growth Brand Award, Foodaily iSEE Innovation Award, Best Children's Snack Award, 202 1 Tmall Parent-child Excellent New Product Award and 2021JD.COM Supermarket New Brand Award. Up to now, Duo Mao Mao has completed two rounds of financing, and the latest round is March 3 110000000 USD Pre-A investment.
Snacks are high-frequency products with a long life cycle. In the past eight months, Duomao has been working hard to make them healthier and safer.
Create a good product according to your own needs.
According to reports, in the process of raising children, Wu Xuanyong and Febe, the founders of multi-cats, found that many children's foods were not suitable for children. Therefore, as parents, the two decided to change their identity and founded the children's snack brand Duomao based on the demand that "parents should give their children healthy children's food".
Since the brand was established eight months ago, Duomao has expanded three categories of products, namely, main and supplementary foods, snacks and condiments, with more than 60 SKUs.
Among them, the main and supplementary foods are mainly for infants aged 0 ~ 3 years, such as organic butterfly noodles, organic animal biscuits, germ rice and so on. , more than 20 SKU；; ; Snacks include high-calcium milk shells containing bovine colostrum, freeze-dried yogurt fruit pieces, DHA cod intestines and other products, with more than 20 SKUs; ; Condiments include sesame powder with high calcium and high iron, bibimbap seaweed and so on. Of course, there is also a super-large single product line with many cats.