1. Shopping experience: The offline Tmall Premium Store provides a physical storefront, and consumers can shop in person. Consumers can personally touch, try on and try out the goods in the store to feel the actual texture and effect of the goods. The online Tmall Premium Store is shopping through the Internet platform, and consumers can browse and buy goods online through computers, mobile phones and other devices. Online shopping is convenient and fast, and consumers can shop anytime and anywhere.
2, product selection: offline Tmall Premium Store's product selection will be limited by the physical storefront area, and it is impossible to display all online store products. Consumers can only choose the goods displayed in the store to buy. Online Tmall Premium Store can display more products, and consumers can find the products they want through functions such as searching and screening. Online stores have more kinds of goods and inventory to meet consumers' more choice needs.
3. Transaction method: The transaction method of offline Tmall Premium Store is offline entity payment, and consumers can pay by cash or bank card. The online transaction method of Tmall Premium Store is online payment, and consumers can pay through online payment platforms such as Alipay and WeChat Payment. Online payment is convenient and safe, and consumers can choose a variety of payment methods, such as credit card payment and electronic wallet payment.