(fourteen) to strengthen public opinion propaganda. We should rely on news, advertisements and other forms and channels to promote corporate brand image, goods and services, bring non-oil businesses such as gas stations and convenience stores into the brand marketing category, and strive to change people's positioning of gas stations from simple refueling to multi-functional services. Cultivate consumption patterns, create a harmonious consumption environment, and guide consumers to experience and get used to enjoying the goods and services of gas stations through various promotions and convenience services.
The non-oil business of gas stations is an important part of the overall development strategy of refined oil retail system. Commercial departments at all levels and oil business enterprises should fully understand the significance of promoting the development of non-oil business, establish and improve the organizational guarantee system and working mechanism, organize implementation according to local conditions, and implement various tasks to ensure the effective development of non-oil business at gas stations. Please report the work progress and existing problems to the Ministry of Commerce (Business Service Management Division) before the end of March.
People's Republic of China Ministry of Commerce
20 10 February 1 1 day