Stones from Other Mountains: Analysis on How Schools Improve Cultural Taste and Build Brands

Abstract: How to make the school a brand school? Only by improving the taste of the school. Where does the school smell come from? As long as school administrators have taste, teachers have taste, students have taste, and school culture construction has taste, schools naturally have taste and schools have brands. Keywords: Brand Taste Campus Culture Campus culture is a three-dimensional and open concept. It is an environment, but also an atmosphere, an educational atmosphere that needs long-term cultivation and painstaking management. It has the characteristics of concealment and continuity, and plays the role of environmental education in a subtle way. The soul of campus culture is school spirit. The purpose and significance of campus culture construction lies in that school education is to inherit the culture accumulated by predecessors, and at the same time build a new culture with its own style, and nurture the creation and innovation of future culture by cultivating talents. The lasting vitality of a school lies not in how much physical space and assets it has, but in how much educational space it has and whether there is a spiritual culture in the minds and hearts of teachers and students. This school spirit is the essence of campus culture. In fact, the real gap between schools is not only the gap in material conditions, but also the gap in school culture. Therefore, all schools attach great importance to the construction of campus culture, strive to create a good campus cultural atmosphere, strive to improve the quality of running schools, build a high-grade humanistic environment, and form the charm and cohesion of schools, so as to reach the highest level of school management and achieve the purpose of educating people. We say that taste is quality and grade. Brand is a product with considerable popularity and wide influence. No matter what product, only when it reaches a certain level can it become a brand. Each brand product has its own personality, image, culture, structure, popularity and reputation. The process of building a brand is actually the process of carefully cultivating fine products. Next, I want to talk about how to improve the school's taste and build a school brand. First, concentrate on forming a tasteful leadership team. Schools must have taste. First, the leadership team should have taste, and what kind of leadership team there is will have what kind of school. An excellent school administrative team should be embodied in the spirit of influencing the whole school, leading the whole school professionally and managing the whole school humanely. Professional leading bodies can effectively guide the education and teaching of the whole school. In terms of spiritual guidance, school leaders should have taste. First, they want the atmosphere, that is, to have a realm, to think about the school layout comprehensively and to plan the school development in the long run. Second, be generous, have a mind, be eclectic, and be good at learning from others; Third, we should have great wisdom, great wisdom and scientific management art, and concentrate on promoting development; Fourth, be brave, do something, face difficulties and work hard; Finally, it can be a great success and realize the ideal of running a school. According to this orientation, firstly, through training, administrative cadres are required to achieve "six essentials" and "four haves". The "Six Essentials" are to be true to people, to speak with music, to do things fairly, to be practical, to think lively and to achieve good results. "Four haves" means squatting well at a point, walking well, being level, image, responsibility and achievement in front of teachers. Influence the teachers and students of the whole school with good ideological quality and spiritual outlook. In the process of establishing school management ideas and forming management strategies, management cadres are required to establish a two-legged approach, look at problems with dialectical thinking, and achieve three combinations: the combination of ideal and reality, the combination of tradition and modernity, and the combination of others and themselves. Diligent observation, quick thinking, able to constantly find problems and solve them. In specific work practice, we should adhere to people-oriented and humanized management. Management cadres are required to seize the center of promoting the development of teachers and students and actively create a good humanistic care atmosphere. The humanistic atmosphere in campus spiritual culture is invisible and silent, but it has a profound influence on people. For example, the school creates "vertical integration and horizontal integration to build a scientific and natural humanities course; The curriculum reform framework with solid foundation, flexible thinking and pursuing true and efficient green quality has formed a "straight-through" development track of "primary school-junior high school", promoted the healthy, rapid and sustainable development of the cause and embarked on a leap-forward development path. Second, the overall development, the construction of a tasteful team of teachers is the main body of running a school, and it is also the main body of the school's "tasteful" development path. Only a tasteful teacher can teach tasteful students and cast tasteful education. Through two years of practice, I understand a truth: for teachers, no pressure, only pressure is not enough. For a teacher who is engaged in shaping people, if his motivation is not from love, but only from pressure, such shaping must be terrible. Only happiness can shape happiness, and beauty can shape beauty. Stimulating fighting spirit is the first step, and there is still a distance from taste. In my opinion, a teacher who really has a "taste" must also have a good temperament-integrity, unity and cooperation, popularity, lively handling, wit and talent, courage to meet challenges, atmosphere, foreign style and bullish teaching results. Schools should require every teacher to develop into a new type of teacher who is knowledgeable, humorous, kind-hearted, broad-minded, appreciative, inspiring, interactive, innovative and equal. In order to achieve this goal, we can give the teaching management of conventional education a new connotation of "eight realities and eight activities": grasping the school spirit and discipline, invigorating educational activities; Do a good job in classroom teaching and activate extracurricular development; Master work discipline and activate cultural life; Grasping internal management and invigorating foreign exchanges; Grasp the sequence of activities and stimulate the creativity of activities; Grasp the routine customs clearance, invigorate the expansion and extension; Grasp the facts to make up the shortcomings, invigorate and cultivate outstanding top-notch; Grasp the static layout and enliven the dynamic display. Use three sentences to measure whether the employee's work is in place: plan ahead-have you planned it? Keep an eye on the back.-Does it work? Kung fu is spent in the middle-is the process implemented? Constantly improve the taste of being a person, doing things and learning. In the process of trivial and boring management day after day, the school should always remind teachers to "three provinces" every day and ask themselves: the class teacher should ask: Has a good class style and style of study been formed in your hands? Have the teachers rallied around you? Have the class collective honor and individual academic performance improved in your hands? Are students and parents satisfied with your education management? The subject teacher should ask: Have the students' good study habits changed in your hands? Did the students' strong interest in learning inspire you? Has the rich foundation of students been in your hands? Have students' flexible thinking been exercised in your hands? Has the comprehensive ability of students been developed in your hands? How much have Chinese teachers' listening, speaking, reading and writing, math teachers' thinking development, English teachers' oral communication ability and teachers' professional knowledge and skills been strengthened this semester? Primary school teachers should ask themselves: how much has the personality of students developed in your hands while you are teaching the knowledge of this subject well? How many special students have gathered behind you? How many distinctive products can you produce every year? Every teacher should ask himself: Can your ideological quality be recognized by colleagues? Can your work attitude be respected by students? Can your business ability adapt to the development of the school? Can your educational achievements be praised by everyone? We should constantly improve our working methods and raise the level of teaching and educating people. At the same time, the school also uses three grasping hands to improve teachers' quality: first, it takes reading as the grasping hand, actively creates conditions and cultivates teachers' reading habits, so that reading becomes the "source power" for teachers to update their concepts and enhance their professional development. Second, teachers' activities should be taken as the starting point to arouse teachers' enthusiasm, such as conducting speech contests, writing reading or class experiences, launching the "Zhiyuan Cup" basic skills competition for young teachers, and conducting "five-star" teacher evaluation. So as to improve teachers' professional skills. The third is to undertake large-scale educational and teaching research activities at different levels, types and disciplines, and to combine teachers' personal development goals with the overall development goals of the school to the maximum extent to promote the healthy development of the school. Three, with one heart and one mind, to create a tasteful school campus material culture is the external expression of campus spiritual culture, and to educate faculty and students subtly through daily life. First of all, the school set up a campus culture construction team to ensure that the school motto formulated a campus culture construction plan. Second, fully embody the core of campus spiritual culture in the construction of campus buildings. When planning the campus, designing scenic spots, choosing to set up sketches, planting flowers and trees, we should take into account the mental outlook of teachers and students, collective public opinion, psychological environment, cultural traditions and other factors, and embody the educational ideal of the school through materialized campus buildings, so as to make the campus a place full of vitality, vitality and hope. Third, in order to give full play to the inspiring and guiding role of school motto, school spirit, teaching spirit and study style, schools can hang them in an eye-catching position with beautiful designs, so as to accumulate these materialized spiritual cultures on campus and form a "school behavior field" with lasting influence in the process of nurturing school culture. At the same time, through campus broadcasting, publicity columns, newspaper columns, pictorial, slogans, campus tabloids and other forms, various educational laws and regulations are publicized, scientific and cultural knowledge is popularized, and cultural and artistic works are published, so that a healthy and progressive campus culture can cover every corner of the school. Fourthly, the perfect campus facilities provide an important position for teachers and students to carry out colorful educational activities, so that teachers and students can have an appropriate place to teach, an appropriate place to study and an appropriate place to have fun in the process of seeking knowledge, beauty and pleasure, and be inspired and educated subtly. Perfect facilities, reasonable layout, distinctive buildings and places can make people relaxed and pleasing to the eye, help to cultivate campus people's sentiments, shape their beautiful hearts, stimulate their pioneering spirit, restrain their bad atmosphere and behavior, and promote their healthy physical and mental development. So that teachers and students can learn to work, appreciate beauty, cultivate sentiment, adjust interest and shape a beautiful mind in adapting, transforming and creating the environment. Fourth, carry out tasteful activities, and comprehensively cultivate tasteful students, tasteful leadership, tasteful teachers and tasteful school behavior fields, all for the ultimate goal: to create tasteful education and cultivate tasteful students. Only students with taste, campus culture is vivid culture, and campus is a school with taste. I think students with taste should be knowledgeable, polite, cultured, lively and sunny, diligent, enterprising, self-reliant, pursuing, and have good study, life and behavior habits. Therefore, we must adhere to the concept of "talent first". Adhere to the goal of "standardization+vividness", strive to implement a comprehensive quality education plan, develop students' intelligence, care for students' lives, and promote the healthy development of students' body and mind. First, always pay attention to ideal education. Jiang Menglin, president of Peking University, once said: "Ideal, hope and will are the most important factors that can determine the rise and fall of a lifetime. If education can't stimulate a person's ideals, hopes and will, but only emphasize students' interests, it is a way of putting the cart before the horse. Interest can become an important factor in education only by stimulating ideals and cultivating interest as a supplement. "The establishment of the ideal that determines a person's life is often established in adolescence. According to the students' situation and teachers' ideological status, the school has always insisted on ideal education for students, firmly believing that the school is to cultivate students' ideals, ambitions, hardship and struggle, so that students can "be an upright person and lay the foundation for every child's ideal life" and promote ideal education in school with colorful activities, such as holding "my fathers" social investigation activities, "idols in my heart" reading exchange activities and "beautiful campus" The cradle of dreams "campus essay activity," My future is not a dream "speech contest, in order to stimulate students' ideals, cherish the happy life now, study hard, pursue their dreams, and guide them to an active and healthy life ideologically. The second is to grasp the taste in small things and details. Adhere to the basic norms such as queuing after school, going out, gathering quickly and quietly, eating in an orderly manner, going to bed quietly, reading aloud, writing neatly, and behaving in a civilized and elegant manner, do a good job in behavior training and cultivate civilized habits; Give full play to the roles of students' etiquette supervision post, discipline supervision post, health supervision post, dining supervision post and exercise supervision post, cultivate self-management ability, and form the inner temperament of being ashamed of Rong Ming, knowing books and being polite, and the external style of being honest and prudent. For example, regarding etiquette, the etiquette festival is used to provide special etiquette training for freshmen. Writing competitions are held regularly in each issue. The third is to grasp the taste in comprehensive practice. Establish moral education bases inside and outside the school, guide students to go deep into the community, carry out social practice activities in nature, farms, large and medium-sized enterprises, science and technology museums, museums and universities, and hold regular theme activities such as reading festivals, textbook drama performance festivals, martial arts festivals, singing competitions, English speech competitions and English sitcom competitions to enrich emotional experience and improve practical ability. Carry out "reading in the sunshine" activities: each class establishes a reading corner and carries out reading drifting activities. "Cultivating life with books" has become the theme culture of the school, allowing heavy books to permeate every corner of the campus. The fourth is to make large-scale activities regular and use large-scale activities to cultivate students' taste. Campus culture is a kind of group culture, which is reflected in all school activities. Large-scale activities can often cultivate students' group consciousness and creativity, and cultivate students' comprehensive ability. Therefore, how to carry out civilized, healthy and progressive campus activities has become an important part of campus culture construction. For example, the opening ceremony, art festival, sports meeting and other activities will be held to create a good atmosphere for pursuing beauty in the whole school, cultivate and infect students with beauty, promote the healthy development of students' personality, cultivate students' sunny and enterprising personality, and create a healthy, happy and energetic harmonious campus. In the past two years, major TV stations have repeatedly broadcast the TV series "Bright Sword" and advocated the spirit of "Bright Sword". At school, I also advocated the spirit of "bright sword" many times. Because the spirit of "bright sword" is a spirit that dares to challenge and never gives up in the face of adversity, with this spirit, we dare to face any difficulties and never complain about others; The spirit of "bright sword" is a kind of indomitable spirit. With this spirit, we can play a greater learning potential and be invincible in the battlefield of learning. The spirit of "bright sword" is a spirit of mutual cooperation, unity and cooperation. With this spirit, our collective can maintain its consistent confidence in winning, forge ahead and never give up. I think only by keeping the sword shining forever, the school will be in an invincible position forever, and the road of improving the school's taste and building the school brand will go on.