Smartphones can't meet more personalized needs.
Judging from Maslow's five levels of needs, in the past industrial era, it was more to meet the needs of human physiology and safety. In the era of Internet and mobile Internet, the social and respect needs of human beings have begun to be met, and smart phones have become an important terminal and entrance. Smart phones make full use of human fragmentation time and bring value to individuals and enterprises, but mobile phones can't do more fragmentation time and can't do deeper personal needs. With the development of Internet of Things technology, it is difficult for the 28 th theory and the long tail theory to continue to play their roles, because everyone's needs can be met in a targeted manner. Smart watches are closer to the human body, wear longer, conform to people's habits, and will bring greater value to human beings.
People's wrists have always occupied a very critical position. As the most important data acquisition terminal of human body, smart watches are the reason why users and capital are still full of expectations on the premise that any single function of smart watches is not the most professional and efficient. In the future, when every device has the value of data collection, a brand-new business model and business environment will be created and new great enterprises will be born.
Business changes brought by the thinking mode of the Internet of Things
Sensor is the most basic and lowest part of the Internet of Things, and it is the foundation of all upper applications of the Internet of Things. The application of sensors will be the biggest difference between the Internet of Things and the Internet, which will make the Internet thinking no longer applicable in the Internet of Things era. Internet thinking itself is based on the connection between terminal and network. For internet thinking, the terminal is the entrance and the user. Under the influence of internet thinking, enterprises will make great efforts to interact with user terminals, that is, traditional portal thinking and traffic thinking. Such as UGC, sense of participation, fan economy, crowdfunding economy, etc. Are the products of internet thinking. Accurately speaking, the Internet is a people-oriented network, and information is collected and analyzed by people in a certain sense.
The biggest difference of Internet of Things technology is the change of information transmission mode, and the process of demand expression will be weakened. The ability to communicate between things is an important feature of the Internet of Things, and no one needs to participate in this process. For example, the smart watch I wear on my hand, no matter where I am, as long as I wear it, it will automatically collect silent data of my body for 24 hours, including sleep detection, heart rate, blood pressure, temperature and other dimensions to measure my health indicators.
If my temperature exceeds normal within a trend range, the watch will remind me to see a doctor. The APP background connected to the smart watch will use the AI algorithm to help me make an appointment for a doctor and hospital that suits me according to my location and medical preferences. On the way to the hospital, I will selectively open my recent data stored in the cloud to the doctor. When I get to the hospital, the doctor will help me draw up a complete treatment plan and medication measures without asking questions, blood tests and taking pictures. This kind of life scene is attributed to sensors and machine intelligence, which enables more people to enjoy a better experience and improve life efficiency. The thinking mode of the Internet of Things, due to the fragmentation and diversification of information transmission channels, new business models will emerge on this basis.