With powerful words, it will stab people like a knife, which is impressive.
Just like "Nongfu Spring is a little sweet", "Fear of getting angry, drink Wang Laoji", "Good air conditioning, made by Gree" and so on, these copies are short and powerful, which can best capture the hearts of customers and let them naturally think of your products when they need them.
Tip 2
Hit the customer's psychological pain point, only by grasping the pain point can we continue to use language to amplify emotions, let customers have strong emotions, feel the irrationality of their current situation, and thus promote the next change.
Professor Li, a marketing expert, summed up 1 1 pain points and shared them with you:
1. Compensate ourselves: After hard work, we often want to be better to ourselves and compensate ourselves.
2. compensate others: others pay too much for themselves and want to compensate others.
3. Backward psychology: unwilling to change behavior behind others.
4. Superior psychology: It makes me feel superior to others and can be worth showing off.
5. Preference psychology: two choices, which is more beneficial to me, I will choose which one.
6. Experience gain: Don't repeat the same failure or setback, and make a favorable choice now.
7. Ideal identity: I also want to be the person you said.
8. Avoid identification: I don't want to be seen as the kind of person I don't want to be.
9. Gestalt psychology: You can't let the previous efforts be wasted just because you are coming.
10. dilemma: I want both options, and it would be perfect if I could have both.
1 1. Consistency Psychology: My thoughts and actions are always consistent.
I don't know if you have seen the advertisement of Jingdong Small Treasury, but you have used the psychology of "compensating yourself".
First of all, it psychologically recognizes the hard work of users and sends a signal to users, "I understand your contribution, and I can share it for you." The subtext is to use the money fund of Jingdong Small Treasury to make your way forward easier.
Tip 3
It is human nature to let the other person have a "why" in his heart. When people hear something that goes against common sense, they will instinctively have a "why" question. In order to find out this problem, they will want to read on. This may be the way to get to the bottom of it.
You can think about it. When you come across such titles as "Never disinfect wounds", "Why can't you aim first" and "Why don't aliens come to earth", you can't help but want to click in and find out. This is a typical copywriting point that relies on psychology to gain attention.