President of Amway China
Mr. Gan Zhiying and Mr. Gan Zhiying have worked in Unilever for 10 years. Mr. Gan Zhiying joined Amway from 65438 to 0993. He has served as director of production department, general manager of production department, vice president of Amway China, vice president of Amway Greater China, senior vice president of Amway Greater China, chief marketing officer of Amway Greater China and Southeast Asia, and CEO of Amway Greater China.
Since joining Amway for many years, Mr. Gan Zhiying has made outstanding achievements in production management, brand building, marketing and enterprise innovation. The Amway (China) factory he is responsible for building has now become the largest overseas production base of Amway in the United States, and the Nutrilite brand and Artistry brand under Amway have the first market share in China's nutrition and health products market and high-end skin care products market. 20 10 for his outstanding contribution to Shanghai's economic construction, social development and foreign exchange, Mr. Gan Zhiying was awarded the "Magnolia Memorial Award" by the Shanghai Municipal Government.
During his work in Amway, Mr. Gan Zhiying often attended various meetings and important management and decision-making of company affairs. In the face of busyness and pressure, Mr. Gan Zhiying thinks that the key is how to control and manage. For example, when communicating with others, the key is to let them know what they want to express, not to win or lose. Calm is very important, and you can do it without being disturbed by the ups and downs of emotions.
In Mr. Gan Zhiying's concept, besides work, life needs many pillars, including family, friends, health, work and interest. With these pillars, it is easier to transfer pressure and distract emotions, because temporary buffering and relaxation is better than always walking into a dead end. In his view, if life is only supported by work, once something goes wrong, the whole life will collapse. However, other pillars, whether family, friends or body, should be managed from an early age, and their importance will not be discovered until something happens.
Folding editing at the beginning of this paragraph
Mr. Gan Zhiying was responsible for the management of Amway factory in his early days. 1992, Amway (China) was incorporated in Guangzhou. The Amway (China) factory built by Mr. Gan Zhiying is located in Guangzhou Economic and Technological Development Zone, and now it has become the largest overseas production base of American Amway Company. After eight-stage expansion, the factory covers an area of over 65.438+400,000 square meters and its production capacity exceeds 32 billion RMB. * * * Accommodates 29 modern production lines and warehouses of raw materials and packaging materials, and produces more than 220 kinds of products in five categories, such as nutrition and health food, beauty cosmetics, personal care products, home care products and home science and technology products. Nutrilite packaging production area passed the GMP examination of health food in China, and the production workshop reached 654.38+0.
Amway (China) factory has also passed the certification of many international authoritative organizations such as ISO900 1 quality management system, ISO 1400 1 environmental management system, HACCP food safety management system, OHSAS 1800 1 occupational health and safety management system. At the same time, due to the perfect combination with the natural environment, the greening rate reached 45%, and Amway (China) Factory was awarded the title of "Garden Factory" by Guangzhou.
In addition, the company has also built a brand experience center and a quality control laboratory in the production base. Established in 2002, Amway Brand Experience Center is Amway's first overseas experience center in the United States to fully display corporate culture and brand essence, including Nutrilite Health Experience Center, Artistry Brand Experience Center and Amway (China) Exhibition Hall. Among them, Nutrilite Health Experience Center fully embodies the health experience center of Nutrilite farm planting, processing and production and related technologies; Artistry Brand Experience Center integrates brand experience, professional training and beauty testing and consulting. Amway (China) Exhibition Hall is the first brand image exhibition center of Amway in the world, which comprehensively displays the achievements of Amway (China) in R&D, production, brand building, sales methods and public welfare activities.
Amway (China) Quality Control Laboratory is Amway's most versatile and advanced quality assurance laboratory overseas. In 2005, it was awarded the certificate by China National Accreditation Committee for Conformity Assessment (CNAS) and officially became a national accredited laboratory, which was the earliest certified laboratory in the direct selling industry. Amway (China) * * * has 65,438+065,438+00 technicians, and implements perfect quality monitoring and management in quality system, supplier management, incoming inspection, production process control, product inspection and customer service.
In 2008, Amway (China) Factory built an air purifier production line according to the standards of American headquarters, becoming Amway's only overseas production line for electronic products in the United States. On August 20 10, Amway "Yixin air purifier" was listed in China. This classic Amway home technology product has 66 patents or proprietary technologies, which can effectively remove formaldehyde, germs, dust and other harmful substances in the air, so that urbanites can enjoy a healthy home life with peace of mind.
Fold and edit this paragraph to promote brand building.
Under the leadership of Mr. Gan Zhiying, Gan Zhiying and other Amway executives and Amway brand image spokespersons, Amway (China) makes consumers feel the charm of Amway in all directions through diversified and three-dimensional marketing strategies. Amway Nutrilite Sports Marketing and Artistry artistic marketing also promoted the two brands to become the leading brands in their respective fields. In 20 10, Nutrilite occupied 16% of the nutrition and health food market, and artistry was a high-end product in China. According to the survey of internationally renowned research company AC Nielsen, the reputation of Amway products has exceeded 85% for five consecutive years.
Over the years, Amway Nutrilite has hired sports stars such as Fu Mingxia, Tian Liang, Yi Jianlian, Asafa Powell and Liu Xiang as spokespersons. Amway Nutrilite has successively launched theme advertisements such as "Only with health can there be a future", "Color articles", "Fantasy articles" and "Immunity articles". Among them, the brand image TV advertisement broadcast in 2006 won the first batch of "green advertisement" heart-shaped logo of CCTV. In terms of marketing activities, Amway (China) has held Nutrilite Health Run for 65,438+00 years since 2002, becoming one of the largest national fitness activities in China. 20 1 1, "Amway Nutrilite Run" also won the certificate of "the largest national kiness running activity" issued by Shanghai "World Guinness Records".
In 2005, Amway Nutrilite became the marketing partner of NBA in China, and introduced juvenile NBA to China for the first time. Nutrilite products have become the only nutrition and health food market partner of NBA in China. Juvenile NBA activities have been held in China for five consecutive years. Every year, the champion will go to the United States to participate in NBA All-Star Weekend and other activities. Thanks to its excellent quality and marketing methods, Nutrilite, as a well-known brand vitamin/health supplement category, has won the China White Gold Award and the Asian Gold Award from the American Reader's Digest for five times.
20 1 1 Amway nutrilite officially signed a contract with the Chinese Olympic Committee and became a sponsor of the 201-2012 Chinese Olympic Committee and China sports delegation. This is the third time that Amway Nutrilite has become a sponsor of the Chinese Olympic Committee and the China Sports Delegation after the Sydney Olympic Games in 2000 and the Athens Olympic Games in 2004. In addition to providing funds and product sponsorship, Amway Nutrilite will also provide sports nutrition guidance and personalized nutrition solutions for Olympic athletes, provide nutrition training for the delegation's dietary nutrition professionals, and help China Legion to create more brilliant achievements.
Gan Zhiying and Shen Xue attended the celebrity endorsements of Amway Artistry and hired Faye Yu, Ma Yanli, Xu Gehui and Hou Honglan as brand spokespersons. 20 1 1, Korean movie star Yoon Eun Hye also became the brand spokesperson of artistry. In terms of marketing activities, in 2004, Amway Artistry exclusively sponsored the world-renowned musical Phantom of the Opera, and in 2009, it cooperated with Shanghai Grand Theatre to launch the Artistry Outstanding Performance Series. On 20 10, artistry exclusively sponsored the "20 10 Ice Artistry Festival", the first international top star figure skating performance in China, and many world figure skating superstars attended the performance. In the same year, Artistry also launched "Shangyahui" brand promotion activities in six cities across the country, creating "whitening dates" for participants through product experience and other means, effectively enhancing the brand influence. In addition, the first flagship store of Artistry China opened in Beijing on 20 10. 20 1 1 year, the "Artistry on Ice Festival" once again set off an artistic storm in Beijing, Shanghai, Taipei and other three places, and many world-famous flower-skating superstars performed with their hearts again. Sarah Jessica Parker, the event promotion ambassador, and Yoon Eun Hye, the spokesperson of the Artistry brand, also appeared one after another, further successfully demonstrating and interpreting the high-end image of the Artistry brand.
In 20 10, Amway's "Yixin air purifier" was listed in China, and the famous movie star Angel became the spokesperson of Amway's home technology products, and joined hands with Amway to convey the quality pursuit of healthy life. 20 1 1 year, Amway Company launched a brand-new home care brand-Amway Life. Amway Life is a brand-new home care brand launched by the company by integrating the original Amway home care products and upgrading the formula, and further integrating and optimizing the Amway product line.
The folding editing section focuses on technology research and development.
Mr. Gan Zhiying pays attention to innovation and technology research and development. He flaunted that "innovation means predicting what consumers think and what consumers need." This is not easy, nor can it be completed overnight. Our competitors can copy our past, but they can't copy our innovation and foresight. Therefore, only by constantly innovating in the ever-changing social and economic environment can enterprises be in an invincible position. "
In 2004, Amway (China) R&D Center was established, with two research bases in Guangzhou and Shanghai. Guangzhou is mainly responsible for basic production support, product testing and evaluation, durable product development and packaging design, while Shanghai is mainly responsible for new technology and new concept research, skin testing, formula design, product efficacy verification and clinical trials. In product research and development, Amway (China) cooperates with Institute of Materia Medica, Chinese Academy of Sciences, peking university health science center and other 15 universities and scientific research institutions. * * * More than 60 scientists are engaged in research and development in the fields of health and beauty in Guangzhou and Shanghai respectively. In the past two years, 27 patents are being applied for and obtained.
In 2008, under his impetus and leadership, Amway (China) set up an innovation committee, and set up an online platform and a mobile phone platform for "Innovating Amway every day", which provided employees with a broad participation space for brainstorming and positive innovation in a novel way of learning, communication and interaction.
In President gan chee eng's view, only by slowing down thinking and having time to think, will innovation appear. "No matter how busy you are at work, you should have your own prime time every day. My prime time is from 5 to 7 every morning. At this time, no one bothered me. I can lie in bed and think quietly about the development direction of the company in the next five years. If you don't do this and slow down your thinking, innovation will be difficult to achieve. "
For enterprises, focusing on innovation means focusing on the long term. In life, Mr. Gan Zhiying also advocates "long-term, attention to detail". For example, he likes playing golf. In his view, playing golf is not only a perfect swing, but the most important thing is to use tactics and adjust your mentality in time. He should not let the last hole affect the performance of the next hole, lose confidence because of a bad ball, and should not neglect the surrounding environment because of his eagerness to achieve success. "I will review ways to reduce mistakes. For example, before each swing, I will carefully observe the direction of turf growth on the court and measure the distance between the ball and the hole step by step to determine my hitting strength. In fact, work and life are the same as playing ball. If you take a long-term view and pay attention to details, you will be one step ahead of others. "
Fold and edit this personal honor
20 1 1 gan che eng was awarded the most valuable manager in the China direct selling billboard.
20 12 23 people, including gan zhiying, were awarded the title of honorary citizen of Guangzhou by voting at the 7th meeting of the 14th standing Committee of Guangzhou municipal people's congress.