Recently, CCTV's "Life 3 15" column exposed another TV shopping advertisement endorsed by a star, and the authenticity of the celebrity endorsement advertisement once again attracted people's attention.
Big stars who advertise rhinitis can fool people.
For some time, a program called "Healthy Living" has attracted the attention of many consumers all over the country. In this studio 10-minute talk show, actor Zhang Guangbei (who plays Chu in Liang Jian) told everyone that he had rhinitis before, and he couldn't eat well and sleep well. Later, he used a product called "Jianerma Rhinitis Therapeutic Apparatus", and the rhinitis was cured.
"After using it, I felt that a person was walking in the dark and suddenly saw the sun." In the advertisement, Zhang Guangbei spoke highly of the effect of "Jianerma Rhinitis Therapeutic Apparatus", and he also said that many medicines were used before, so that they could be preserved in an hour or two. I can make this medicine, and I feel better the next day. "So, I feel that this Jianerma rhinitis therapeutic instrument is really useful. Now I have no rhinitis at all. I really want to thank Jianerma rhinitis therapeutic instrument! "
The image of "honesty" of stars attracts consumers.
Zhang Guangbei's story makes rhinitis patients feel excited, and Ms. Liu from Mudanjiang City, Heilongjiang Province is one of them.
Ms. Liu told reporters that when she was young, she worked in the Northeast Forest Farm and worked outdoors in the cold for a long time. Her nose is often red with cold and her nose keeps running. After the symptoms appeared, she was not treated in time. Later, she slowly evolved into rhinitis, accompanied by nasal ulcers. For more than 20 years, she suffered from rhinitis. Seeing the advertisement of Jianerma rhinitis therapeutic instrument, she felt that the hope of curing her rhinitis came.
"It really feels like seeing the savior, and I admire him for watching his movies. People are very honest, because people in the 1970 s and 1980 s really can't lie, so they feel particularly real. " So, Ms. Liu bought a Jianerma rhinitis therapeutic instrument.
Blood clots appear after use.
Three days later, Ms. Liu received a rhinitis treatment instrument. According to the instructions, when using, insert a small cotton swab dipped in conductive liquid into the nostril and electrify it for 15 minutes. Liu Can can't wait to start using it. "The ambassador suffered a lot. This sneeze kept playing, and the whole tears and nose kept playing for more than 20 times. "
At this moment, Ms. Liu thought of another paragraph described in Zhang Guangbei's advertisement: When I first tried it, this snot came out like a reservoir opened!
"Zhang Guangbei also said that when you use it, your nose and tears are all things, which I think is just right." Ms. Liu thinks this snot and tears are right. Didn't people say in their advertisements that "a runny nose is detoxification"? Keep using it.
Although it didn't work as advertised once, Ms. Liu continued to use it hopefully according to the instructions. When she insisted on using it until the eighth day, something unexpected happened-a big blood clot appeared when she got up and blew her nose in the morning.
Ms. Liu said that when I used to blow my nose, there were small bloodshot eyes, and there was never such a big blood clot! She quickly called the customer service phone of Jianerma rhinitis therapeutic instrument, and the other party asked her to stop using it for a week and continue to use it.
Results Ms. Liu stopped using the Jianerma rhinitis therapeutic instrument and the blood clot disappeared.
A week later, Ms. Liu continued to use it. New problems are coming again. "When my eyes start to hurt, I feel pain in my blood vessels. /kloc-I can't stand it after 0/0 minutes, and I feel my heart beating faster. "
Ms. Liu dare not use it any more. She called Jianerma's customer service phone again and asked for a refund, but it was rejected. Ms. Liu wants to forget it, just buy a lesson for 480 yuan.
The customer service called to persuade people to continue to buy medicine.
However, Ms. Liu's abandonment did not end this matter.
The customer service staff called again and suggested that Ms. Liu spend 80 yuan to buy medicine for reuse. Ms. Liu said this time: "I don't need it if you give it to me for free."
Rhinitis was not cured, but it caused a series of phone calls to promote drugs. Ms. Liu is really annoyed. In fact, Ms. Liu didn't know that some consumers had similar experiences with her when using the Jianerma rhinitis therapeutic instrument. Ms. Tang, a middle school teacher in Beijing, and many consumers in Jiangsu, Hubei, Gansu and other places were also moved by advertisements and bought a Jianerma rhinitis therapeutic instrument. However, they are very disappointed with the effect of the use.
From "Electrical Stimulation" to "Drug Delivery"
According to the medical device approval number on the product packaging box, Yao Ji Guanxie (Zhun) Zi No.2260027, the reporter logged on the website of the State Food and Drug Administration. Search found that the product name corresponding to this certificate number is "Microcomputer Rhinitis Therapeutic Apparatus" (Bitong).
"Jianerma" is just a trademark of this instrument. From the product performance, structure and composition approved by the drug administration, we don't see any liquid medicine or drugs in this "microcomputer rhinitis therapeutic instrument", but "directly stimulate the nasal mucosa and external nasal related acupuncture points through special nasal electrodes".
The reporter found in the drug supervision department that "electrical stimulation directly acts on the nasal mucosa" has become "sending biological introduction signals to transport drugs to places with inflammation" in the advertisement. On the surface, only a few words have been changed, but the reporter learned about the use process from consumers and found that the changes of these words are really mysterious.
According to the sales advertisement, this rhinitis therapeutic instrument is also equipped with a bottle of conductive liquid and a bottle of spray. After the conductive liquid is used up, the salesperson will chase the patient to buy it.
What is the so-called potion recommended by the salesperson to the patient? According to the advertisement, the drug introduced is a plant extract, which is harmless to human body.
When the reporter consulted, the customer service staff explained that the main drug component is BIT gene enzyme, which can be directly sent to the depth of the lesion to play the role of anti-inflammatory sterilization and repair of nasal mucosa.
The doctor of medicine has never heard of "new invention"
Zhongqi Liu, doctor of clinical medicine, deputy chief physician of Peking University Third Hospital, has been engaged in the clinical work of otorhinolaryngology head and neck surgery for 20 years and won many national and provincial scientific research projects.
Regarding "Bite Gene Enzyme", Zhongqi Liu said: "I am engaged in gene research myself. I haven't heard of BIT gene enzyme, and I haven't seen it in academic journals, so I'm not sure what it is. The packaging of the conductive liquid bottle says that the active ingredients of the drug are not standardized. "
The approval number marked on the conductive liquid is "Microcomputer Rhinitis Therapeutic Apparatus" Hebei Medical Device Quasi-font, but the approval content of this rhinitis therapeutic apparatus does not indicate what conductive liquid it is equipped with.
The effective components of this spray are benzalkonium chloride and sodium chloride, which is a common antibacterial agent for external use.
On the website of the State Administration of Pharmaceutical Products, the video advertisement of "Microcomputer Rhinitis Therapeutic Apparatus" is only 85 seconds. In all the narratives, there is nothing about how Zhang Guangbei himself used it to effectively excrete toxins, and no one said anything about the curative effect.
The identity of the patent inventor is a mystery.
According to the advertisement, the Jianerma rhinitis therapeutic instrument invented by Yan, a rhinitis expert of China Otolaryngology Society, won the Asian Technical Innovation Award in 2005, which was called a new breakthrough in the field of rhinitis by the industry.
However, it can be found from China National Intellectual Property Administration's website that the patent number displayed on the product corresponds to "a holographic acupoint drug guiding electrode for nasal cavity", and there is no one named Yan in the column of patent inventor.
The advertisement mentioned that Professor Yan is an expert of China Otolaryngology Society, but the reporter learned from the Ministry of Civil Affairs and the Ministry of Health that there is no such China Otolaryngology Society.
The reporter also found Huang Zhigang, chairman of the Head and Neck Surgery Branch of the Department of Otolaryngology of the Chinese Medical Association. Huang Zhigang said that Professor Yan was not on the list of experts of the Chinese Medical Association.
(Editor: Jin Fengjie) [Let me say a few words]