1, knowledge marketing
Knowledge marketing refers to spreading new science and technology to the public and its influence on people's lives. Through popular science propaganda, let consumers know not only what it is, but also why it is, re-establish a new product concept, let consumers sprout demand for new products and broaden the market.
2. Network marketing
Is to use the network for marketing activities.
3. Green marketing
It means that enterprises fully embody environmental awareness and social awareness in the whole marketing process, provide consumers with scientific, pollution-free, resource-saving and good social ethics goods and services, and adopt pollution-free or less pollution-free production and sales methods to guide and meet consumers' needs for environmental protection and physical and mental health.
4. Personalized marketing
That is, enterprises push people's concern, the release of people's personality and the satisfaction of people's personality needs to an unprecedented central position. Enterprises gradually establish new relationships with the market, establish consumer personal databases and information files, establish more personalized contacts with consumers, keep abreast of market trends and customer needs, and provide customers with personalized sales and services. Customers put forward product performance requirements according to their own needs, and enterprises try their best to produce according to customer requirements to cater to consumers' individual needs and tastes.
5. Innovative marketing
Innovation is the key to the success of an enterprise, and the best strategy of enterprise management is to get rid of one's own products before others. This new method of applying innovation theory to marketing includes the innovation of marketing concept, product, organization and technology. To do this, marketers must always keep the flexibility of thinking mode and make themselves "pioneers of new thinking".
6. Integrated marketing
This is a concrete embodiment of European and American consumers' orientation to marketing ideas in the 1990s, which was initiated by Professor Schultz of the United States.
7. Consumers Union
A new marketing method based on consumer joining and enterprise alliance, which returns the interests of consumers.
8. Chain operation channels
This is a vertical marketing system with vertical development, which is a unified consortium composed of manufacturers, wholesalers and retailers. It applies the principle of modern industrial mass production to commercial operation, realizes the combination of mass production and mass sales, and is a challenge to traditional marketing channels.
9, big marketing
Big marketing is the continuous development of traditional marketing mix strategy.
10, integrated marketing communication
This is a concept of marketing communication plan, that is, in the plan, the strategic position of different forms of communication, such as general advertising, direct advertising, promotion and public relations, is estimated, and the above forms are combined by synthesizing scattered information to achieve clear, consistent and maximized communication.
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