How to deal with unfair competition from peers?

Bravely face unfair competition Shennong Pharmacy in Pingyin County, Shandong Province Viewpoint 5: Strive for a win-win situation and take the road of alliance Nie Wenchuan Pharmacy in Wangjiang Town, Jiaxing City, Zhejiang Province In today's market economy environment, competition is the inevitable survival and development of enterprises. Unfair competition in the scene will only disrupt the market and make both sides lose. Price reduction is no longer the "killer" of drug retail enterprises, and the profit margin of pharmacies is already very small, especially the repeated price reduction of drugs and the implementation of zero-difference sales of drugs in communities, which makes the operation of single pharmacies tread on thin ice. Competitors operate at zero or negative interest rates, which does not conform to market rules and cannot last long. Attract customers through slander, deception and other means, and one day you will "shoot yourself in the foot". Therefore, Pony can communicate with another pharmacy through appropriate channels and suggest that it take the road of alliance and chain, and * * * will do a good job in the supply of medicines for the people. Colleagues are not necessarily enemies. Yuan Junhao, a pharmacy in Nanwangzhuang, Xujiahu Town, Yishui County, Shandong Province, has the same interests and shares weal and woe with his colleagues in the pharmacy. Due to the malicious competition of competitors, Ma Xiao pharmacies lost customers. At the same time, the other party also paid the price of selling some drugs below the purchase price. If this competition continues for a long time, it will inevitably bring huge losses to the two pharmacies. In this case, Pony might as well pay a personal visit to the new manager of the other pharmacy, so as to draw closer to each other in a casual way, put the problems encountered in the operation of the two pharmacies on the same point of interest, and jointly discuss the development path of * * *, so as to save the glory of * * and not lose both sides in the price war. Colleagues don't have to be rivals of malicious competition to crush each other. On the contrary, as long as the two sides find common interests, strive to strengthen their own characteristics and learn from each other's strengths, they can prosper together and even become good allies. In addition, Pony should also practice his own "internal strength", such as striving to surpass each other in professional services, maintaining certain flexibility in drug marketing, eliminating exclusive varieties in time when he does not have competitive advantages, and constantly exploring marketable high-quality characteristic varieties to improve competitiveness. Impress each other with sincerity. Lin Guofeng of the US Food and Drug Administration in Dongshan County, Fujian Province, as the saying goes, "peers are enemies". But when is revenge? In this case, if others intentionally or maliciously suppress the business, it is not only not conducive to the revival of the pharmacy business, but also likely to be a lose-lose situation. Therefore, the author suggests that the two pharmacies "join hands to build a drug sales platform". Pony should first be generous and generous. He can go to the door to ask his competitors how to make "business so successful" and sincerely discuss some of his advantages and experiences with her. Then, talk about the shortcomings of your pharmacy and invite her to help correct and solve them; On the basis of getting closer and closer to each other and having some common language, find a suitable time to pour out the bitter water of our store's recent "poor performance" and talk about personal words such as "malicious competition will lead to both losses", and so on. In this way, I believe that the new store manager should suddenly realize. Finally, on the basis of mutual trust, Ma Xiao can put forward constructive suggestions such as "complementary advantages", "managing characteristic brands" and "treating each other with integrity" for her reference, and tell her specific operational measures. In this way, I believe that the two pharmacies will complement each other and benefit from each other. Li Jun, the US Food and Drug Administration in Wulian County, Shandong Province, is an inevitable economic law in the market operation and the most common and commonly used way of competition. However, it should be noted that price competition is a "double-edged sword". If you use it well, the effect will naturally be good. If you use it badly, you will not only "hurt" the other party, but also easily "hurt" yourself. Especially "suicide" vicious price competition. The so-called "suicide" vicious price competition refers to a way of competition that disrupts the market at a very low price in order to expand market share regardless of its actual situation. Judging from this scenario, competitors are taking this kind of "suicide" vicious price competition. Price competition is not terrible, the key is how to take effective measures according to our own resources and environment. Specifically, it is to achieve the synchronization of "quality, products and services", achieve "doing something, not doing something" and actively respond to price competition. Respond to price competition with high quality and good price. Price competition is a low-level competition, at best, it is just a competitive tool. Due to the inflexibility of price demand and the rigid demand of drugs, drugs can not be measured by price standards alone, and pharmacies can not take price competition as a competitive strategy for a long time. As a for-profit pharmacy, deliberately lowering the price of drugs, or even selling drugs below the purchase price, can easily provide an opportunity for counterfeit and inferior drugs, and the quality of drugs is difficult to guarantee. Therefore, in the face of price competition, pharmacies should adjust their mentality and calmly respond. On the premise of giving priority to ensuring the quality of drugs and the profit of pharmacies, we can adjust the price appropriately according to the actual situation, or we can "sit on the Diaoyutai" and realize "changing with the constant". Avoid price competition through product structure. Undeniably, due to the changes in market conditions, the profit margin of drugs is getting smaller and smaller. In this case, pharmacies should adjust their business ideas, enrich product structure, increase the allocation of health-related commodities, and take the road of characteristic management with product differentiation. This can effectively avoid drug price competition and find another way to ensure the normal development of pharmacies. Get out of price competition with characteristic service. As mentioned above, in the current market situation, it is impossible for pharmacies to maintain their interests by reducing prices. Vicious price competition is not only impossible to develop continuously, but also may lower the service standard at the same time of "price reduction", which is a taboo for drugstore management. As far as drugs are concerned, quality comes first, service comes second and price comes third.