Mobile newspaper-the benefits of subscription

What are the advantages of mobile phone newspapers impacting traditional paper media? The author summarizes several advantages of current mobile newspaper. First, convenience. Users who use mobile newspaper feel that its biggest advantage compared with traditional paper media is convenience. No matter whether it is windy or rainy, no matter where you are, as long as there is a signal, the mobile phone newspaper will always appear on the user's mobile phone on time, which is convenient for users to watch news information in scattered time. In addition, portability is another major feature. Mobile newspapers have changed the style of traditional newspapers. With the help of mobile phones, users don't have to hold thick newspapers or worry about external light. Second, simplicity. Subscribing to mobile newspapers is much easier than subscribing to traditional newspapers. Users only need to send a text message or make a phone call to subscribe, and the fee will be automatically deducted from the mobile phone every month. If they don't want to read, they can also send an unsubscribe message to cancel their subscription. The operation is relatively simple. Third, it is cheap. With the popularity of mobile newspapers, the current price of mobile newspapers tends to be stable, generally between 3-6 yuan per month, which is very worthwhile for mobile phone users. Based on the monthly subscription fee in 5 yuan, the average daily mobile phone newspaper is less than 20 cents, while the average mobile phone newspaper is still sent in the form of morning paper and evening paper twice a day, and each newspaper costs a few cents, which is basically equal to the price of one or two short messages. And some mobile newspapers will also give instant news at special times, and so on. Fourth, there are many kinds. By the end of 2008, the national newspaper industry has launched about 1500 kinds of mobile newspapers, covering entertainment, sports, finance, tourism, health, diet, bilingualism, education and other fields. The day before yesterday, Mobile Youth Daily was officially launched on Youth Day, with no less than 40 news and 5 pictures in each issue. Monthly rent, 3 yuan. There are more and more kinds of mobile newspapers, and users have more and more choices. This has also become a major advantage of mobile newspapers. Fifth, timeliness. Mobile newspaper has the characteristics of timeliness, which is fully demonstrated on the basis of traditional paper media and telecom value-added services. At present, the operation mode of mobile newspaper is mainly MMS mobile newspaper mode, and mobile newspaper editors can send major events at home and abroad to users' mobile phones in the first time. For some major news events, users can not only know the news results at the first time, but also pay attention to their development process at any time, so that users can feel the news events as if they were there. Sixth, pertinence and personalization. Last year, with the opening of the personalized sports edition of China Mobile's morning and evening news, nearly 30 million users bid farewell to the era of watching unified content. Mobile newspaper users no longer need to passively accept news, but have choices, which shows that the differentiated communication of mobile newspapers is becoming a reality. Mobile phone belongs to personal media terminal, and the media based on mobile phone has the advantage of providing personalized and targeted information. Now, people can subscribe to more news they like, such as sports news, food news, financial news, etc., and users don't have to complain about annoying useless information. Seven. Interaction. At present, many mobile newspapers have been updated, and users can send short messages to mobile newspapers to participate in some interactive links, which is far ahead of traditional paper media. Users only need to move their fingers, and their opinions may appear in the mobile phone newspaper the next day. The participation of users greatly enriches the connotation of mobile newspaper and makes it play a greater role. With these advantages, it is not difficult to imagine the explosive growth of mobile newspapers. Mobile newspaper is the product of the information age. Under the background of triple play and 3G era, mobile newspaper will usher in the trend of rapid development. The "development" here not only refers to the increase in the number of users, but also includes the development of the mobile newspaper itself.