The prestigious "Agricultural Fair" is a "shopping festival" for consumers to purchase all kinds of high-quality agricultural products, and it is also a grand gathering for peers in the industry to exchange and learn from each other. Hunan Grain Group brought nearly 300 kinds of famous brand products including Golden Arrow, Jinxia, Yuxiang, Zhong Yi and Yin Guang, covering rice, flour, oil, flour, milk, frozen food, snack food and other products. The on-site tasting experience is not only crowded, but also attracts customers from all over the world to consult.
Chen Wei, member of the Party Committee of Hunan Grain Group and president of Jinjian Rice Industry, said that with the development of China's social economy, today's consumer demand has changed from eating better to eating well. Hunan Grain Group will accurately grasp the trend of consumer demand, continue to deepen the whole grain and oil industry chain, persist in innovation to lead development, use scientific and technological strength to promote industrial upgrading, and continue to provide consumers with greener, better and healthier grain and oil products, so that the whole people can enjoy "Hunan grain quality".
The five-day Agricultural Fair kicked off, and the exhibition area of Hunan Grain Group was crowded and the sales were hot.
Driven by innovation, meeting the demand will lead the demand.
You can have a good meal soon after soaking in boiling water. To enjoy such convenience, besides instant noodles, consumers will have a healthier choice in the future: brewing bibimbap.
On the morning of June 365438+1October 3/kloc-0, the booth of Hunan Grain Group, located in the center of Hall W2 of the Agricultural Expo, witnessed that it took only a few minutes for the staff to brew a steaming rice with boiling water, accompanied by a wide variety of Hunan cuisine. Liu Lishen, a white-collar worker in Changsha, was deeply touched. After a few bites, she couldn't help admiring, "In the future, it will be my essential companion for staying up late, working overtime and even traveling."
The greatness of Jobs is that his "Apple" series products create demand, rather than simply meet it. Hunan Grain Group has the same understanding and practice of innovation. In this regard, Chen Wei, member of the Party Committee of Hunan Grain Group and president of Jinjian Rice Industry, said that emerging consumption patterns and consumer groups are emerging one after another. On the basis of "Xiangliang Quality", Xiangliang Group will also empower the whole industrial chain through science and technology, and use big data analysis and other technical means to innovate and launch personalized products that meet the needs of consumers, and also hope to lead the demand.
Chen Wei, member of the Party Committee of Hunan Grain Group and president of Jinjian Rice Industry, was interviewed by the media.
Service extension, quality products delivered to "home"
Hunan has enjoyed the reputation of "the lake is vast and ripe, and the world is full" since ancient times. As an important carrier to fully implement the responsibility system of the provincial governor for food security, Hunan Grain Group firmly grasps the main grain and oil industry, earnestly fulfills the social responsibility of state-owned enterprises, ensures that the "rice bags" and "oil drums" of Hunan people are sufficient and stable, and provides strong support for Hunan's high-quality development.
"Hunan Grain Group, which mainly provides rice, flour, oil and condiments, actually uses tea seeds as skin care products." On the morning of June 65438+1 October1,Chen Qing 'an, a grain and oil distributor from Jiangxi Province, stood at the booth of Xiangliang Group and expressed strong interest in the diversified utilization of Camellia oleifera seeds.
This tea seed oil skin care product is a brand of tea seed oil skin care product "Mubentang" developed by Zhongnan Institute of Cereals, Oils and Foodstuffs under Hunan Grain Group. Zhang Zihao, the person in charge of e-commerce of Hunan Jinxia (Liuyang) Camellia Oleifera Technology Co., Ltd., said that camellia oil in China is mainly used as edible oil, but it is rarely used in cosmetics because of its color, unique smell and greasy feeling. After more than two years of research and development by Central South Cereals, Oils and Foodstuffs Research Institute, these problems have been solved one by one through a series of technologies such as low-temperature physical refining, targeted low-molecular treatment and nano-impurity removal, and the active skin care components such as vitamin E, tea saponin, tea polyphenols, tea polysaccharide and squalene in tea seeds have been retained to the maximum extent, giving the public the experience of "natural authenticity and light skin care".
It is worth mentioning that relying on the overall marketing network of Hunan Grain Group, 50 intelligent temperature-controlled community unmanned fresh milk ordering machines of Hunan Jinjian Dairy Co., Ltd. will be installed in Changsha soon. By then, citizens can order and receive their own fresh milk in the community without a password after placing an order, which is safe and contactless, and truly realizes the delivery of Jinjian fresh milk from the source to the tip of the tongue for 24 hours.
Consumers are scrambling to experience and try Chongqing-scented corrugated noodles.
Dare to take responsibility, and agricultural empowerment can help get rid of poverty.
We will promote the implementation of the top ten precision poverty alleviation projects, give full play to the advantages of rural resources, increase the thickness of rural industries, and raise the income level of farmers. At present, the land of Sanxiang and the vast fields are filled with the joy of autumn harvest.
Entering the "Hunan Theme Pavilion" of the Agricultural Expo, elements related to poverty alleviation can be seen everywhere. There are not only Hunan industrial poverty alleviation exhibition area and assistance exhibition area (Jinan helps Xiangxi to get rid of poverty, and Hunan helps Turpan and Shannan), but also modern agricultural industrial park exhibition area and beautiful countryside (rural living environment) exhibition area, which mainly show the series of achievements made by Hunan in focusing on poverty alleviation in deep poverty areas and carrying out industrial poverty alleviation actions in recent years.
This year is a year to achieve the goal of building a well-off society in an all-round way, and it is also a year to win the battle against poverty in an all-round way. This year's Agricultural Expo focuses on the achievements of poverty alleviation and agricultural and rural economic development in the province during the 13 th Five-Year Plan period, and comprehensively displays the achievements of poverty alleviation in consumption and poverty alleviation in industry. Through the online and offline interactive integration mode, we will create a large-scale agricultural event that will never end, and promote the optimization and upgrading of agricultural industry and the in-depth implementation of rural revitalization strategy.
Helping to get rid of poverty, Hunan Grain Group has never been absent on the road of practicing social responsibility. It is understood that in 20 16, Jinjian Rice Industry formed a helping pair with Shiping Village 14 poor households in Zaoshi Town, Shimen County. In the past five years, Jinjian Rice Industry has invested 12 10000 yuan to focus on solving the practical needs of poor households, such as livelihood facilities, income-increasing channels and employment, which are most concerned and urgent.
[Editor: Fan Ruqin]
[Source: New Hunan Client]