2) Introduce the company's products or services in one or two sentences, and what problems are solved for users. You need to clearly describe a current or upcoming major problem. What products or services does the company provide to customers to solve this problem? Software, Hardware, Services or Integration? Describe the company's products or services in popular language. Don't use various terms, it will only annoy VC. In addition, if the customer is a well-known big company, be sure to say it;
3) Describe clearly the company's business model in one or two sentences-how to make money? You need to know the position of the company in the industrial chain and value chain, who is the partner and why you should cooperate with your company. If you already have income, how much? If not, when will there be?
4) Describe the industry, industry segmentation, huge market scale, growth and driving factors and bright prospects of the company in one or two sentences. Don't use empty and broad statements to describe market opportunities. At present, the small but fast-growing market will be more attractive than the relatively large and stable market;
5) Summarize the company's advantages over competitors in one or two sentences. In any case, you have competitors, at least, you are competing with the products or service providers currently used by your target customers. More often, you face some direct competitors. Don't try to convince VC of your "first Mover advantage", don't even think about it. Use positive words to describe the company's goals and competitive advantages. VC values what you can do, not what others can't. For example: "Compared with Cisco's solution, our solution can";
6) Use tables to show the company's historical financial situation and future financial forecast. If it is a start-up company, the historical financial part can be omitted, but the financial forecast for 3-5 years must meet VC's investment return expectation. In addition, it is best to match the drivers of revenue, such as customer growth. But if the financial forecast is too outrageous for VC to believe, all the work will be in vain;
7) State in one or two sentences the expected financing amount of the company in this round. What is it mainly used for? This is usually the minimum capital required for the company to develop to the next important stage. If VC is willing to invest more, of course it is best.
8) Show the background and "brilliant achievements" of entrepreneurs and core management teams in one or two sentences. Don't use some standard cliches, such as "CEO has 10 years of experience in Internet and new media operation and management", but be specific to "c to has been engaged in data storage research at Intel for 3 years". In addition, if you have only done a one-month summer internship at Google, don't say that you have worked at Google.
Remember, don't copy the above outline completely mechanically. No template can be applied to all companies as long as every point is taken care of. What you need to consider is which are the most important, which are irrelevant, which need to be emphasized and which can be put aside for your company.
Don't list too many meaningless words or adjectives, which are unnecessary "nonsense". Every entrepreneur thinks that his business model is "the next generation" and "creative", his products are "smart" and "easy to use", and his financial forecast is "conservative". How did you introduce the company to your father and how did you introduce the company to VC?
The following is a sample executive summary of an Internet company (ABC Company) that makes e-books/magazines:
Executive summary of ABC company's business plan
Investment highlights:
ABC Company provides digital copyright content of books and magazines for group customers and individual users, so as to satisfy users' retrieval and legal use of massive and high-quality content through the network.
Products and services:
The company has signed digital resource cooperation relations with more than 200 publishing houses and 1000 magazines nationwide, and encrypted digital content through its patented DRM (Digital Rights Management) technology to realize safe and reliable dissemination; Through its proprietary algorithm, the high fidelity display of digital graphic content is ensured.
The company provides digital libraries and online support software for group customers such as schools, libraries and enterprises; Provide free reading service in client/online mode and value-added services such as printing, copying, labeling, aggregation and removing advertisements for individual users.
Business model:
Through cooperation with publishing houses and magazines, the company obtains authorized digital content, and all sales revenue is divided. The development of group customers is completed by the company's sales team and 50 provincial agents nationwide; The company signed a contract with partner ZY Distribution Group to promote the sales of prepaid cards for individual users through its more than 50,000 outlets all over the country. At the same time, the company will also promote and pay online through the network.
For group customers to buy digital book database, collect the library fee or IP segment usage fee of mirror installation package; For individual users, value-added service fees are charged through recharging.
Market opportunities:
The fifth national reading survey of China Publishing Science Research Institute shows that the online reading rate is 36.5%, second only to newspapers (74.5%) and magazines (50%), and the book reading rate is only 34.7%, which is the first time that online reading has surpassed book reading. According to the survey, the market size of e-books and magazines was about 654.38+0 billion RMB in 2008, and it is estimated that the market size will increase to 200 billion RMB by 2065.438+05. 95% of newly published books and magazines will be readable by computers, mobile phones and handheld readers.
Competitive advantage:
The company's main competitors are Company F, Company C, Company S and Company L.. Among them, F is a direct competitor, and its technical level is equivalent to that of the company, ahead of the other three companies, which has solved the problem of copyright infringement by company C and company L, and achieved a win-win situation with publishing houses and magazines. In addition, the company avoided the limitations of L company in digital content selection and Internet platform application. In addition, through close cooperation with partners, the company has a huge resource advantage and offline sales network ahead of competitors.
At present, the company has surpassed its competitors in junior college and independent college libraries, and the number of authorized cooperative publishing houses and magazines is the second in the country, and the number of genuine digital content is the second in the country.
Historical and projected financial income
Financing plan and purpose:
It is planned to raise 654.38+million yuan. Mainly used for research and development, marketing, purchasing digital resources and operating liquidity.
Management team: