Protection of consumers' rights and interests: illegal joining may involve fraud and misleading, which will harm consumers' interests.
Maintain fair competition in the market: illegal operation will distort the market mechanism, undermine fair competition and affect the healthy development of the market.
Legal compliance: Any business behavior that violates local laws and regulations may be severely punished as a warning.
Financial risks and social stability: illegal entry may involve a large amount of capital flow, which may lead to financial risks and even affect social stability if it is not controlled.
Safeguard the reputation of the country and society: For some multinational or trans-regional enterprises, violations will not only affect the enterprises, but also damage the overall reputation of the country and society.
Cooperation and trust: Trust and cooperation are very important in business environment. Violation will destroy this trust and thus affect broader economic relations.
Therefore, cracking down on illegal franchising is to maintain market order, protect consumers' rights and interests, and ensure healthy, stable and sustainable economic development.