Guizhou TV was founded in 1968. After the reform in recent years, the quality of programs has improved and the business performance is outstanding. Guizhou TV has the highest ratings share in the twelve western provinces and cities. Since 2006, Guizhou TV's advertising revenue has increased by 100 million year by year, and in 2008, it realized 500 million yuan of advertising revenue. 2008 Guizhou TV's national coverage population surged by 100 million, and on the basis of 609 million in 2007, it realized a breakthrough growth, and with a national coverage population of 706 million, it was ranked the 8th in the national ranking of provincial TV stations.
In 2008, relying on the ever-expanding scale of national coverage, excellent TV drama resources, distinctive evening self-organized columns and scientific and reasonable scheduling strategy, Guizhou TV has achieved outstanding performance in evening primetime ratings, and its communication value has realized leapfrog growth.
National Gauge Network, Guizhou TV ranked 10th among provincial TV stations in January-August 2008 in terms of 1,000 viewers in the evening prime time.
Guizhou TV ranked No.9 among provincial TV stations in the evening prime time in January-August 2008 in terms of 1,000 viewers in 24 provincial networks, which reflect the viewing pattern of 1 billion rural and urban viewers in China, and effectively measure the value of advertisement dissemination in the national consumer goods market, and ranked among the top provincial TV stations in the western region from June to August. In the 35 central city networks reflecting the viewing patterns of China's most powerful central city TV viewers facing the nation's core consumer power, Guizhou TV ranked 15th among provincial TV stations in the evening prime time from January to August 2008, and during the Olympic Games in August, the ratings of Guizhou TV increased significantly, and the evening prime time ranking rose to 12th among all provincial TV stations. In 2009, Guizhou Satellite TV has been newly revamped to build up its evening program belt and carry out audience jamming, forming viewing habits with quality programs and effectively guaranteeing the continuous and stable audience flow.
Drama theater to strengthen scheduling skills, premiere, solo, two rounds of drama re-edit combinations, multiple episodes of syndication, theater linkage, the use of evening primetime in the scheduling of new color, more emphasis on the theater characteristics, and the theater branding.
Theater characteristics are obvious, the combination of typology and mismatch scheduling, the whole and the details pick up the pieces. After clear market positioning of the theater brand, it can meet the different preferences of different levels of the viewing public, thus guiding viewers to find their favorite TV dramas in different theaters.
Through series scheduling, we can effectively increase the ratings of various types of TV dramas and form a scale effect; create highlights throughout the year to enhance the popularity of the theater; and meet the special needs of the audience. Through timely and effective scheduling, the theater's influence is continuously improved and audience loyalty is cultivated, thus further enhancing the theater's brand recognition and reputation.
Continuing the successful operation of the 2008 drama premiere year, Guizhou TV will continue to promote the "drama brand" model in 2009 to build the value of the theater and seize the ratings opportunity. Guizhou TV strictly control the quality of the premiere drama to the ratings as a reference point for the purchase; control the industry chain, directly involved in the production of television drama; strengthen the arrangement, to maintain stable ratings of the theater, to cultivate the audience's cognition and loyalty, to create a brand of the theater. A common man's vision of the world
Objective reports to track the hot news
The largest local TV platform in Guizhou
A piece of fertile ground for advertisement dissemination that businessmen have to fight for
A 24-hour live window
Guizhou TV Station Public **** Channel - the people's channel! -The channel of the people!
Guizhou TV public **** channel as the ace of Guizhou province ground channel, more understanding of the province's economic development profile and structure, according to market demand, for the key economic cities, plowing coverage work, in 2008, Guizhou TV public **** channel has realized the province's 88 counties and cities covered in-depth impact on the lives of nearly 40 million people.
For channel positioning, program scheduling, program format, etc., the channel's program settings are based on local consumers' viewing habits and preferences. The channel is centered around the province's most popular ratings champion "People's Attention" program as the core, to create a 24-hour news broadcast platform, the first time to understand the people's consultation, the first time to pass the people's voice.
Guizhou public **** channel evening 18:00-24:00 time slot ranked Guiyang city network of all the video channels in the second place, firmly control Guiyang terrestrial television media discourse. Enjoy life, popular life channel
Guizhou TV movie channel in 2009, a new version, join the TV series and columns of drama resources, to create a popular life in Guizhou Province, entertainment ground channel, in order to their own market terminal in the province a wide range of influence for the majority of customers to provide the advantages of communication resources.
To viewers:
The channel brings together colorful programs to create a "colorful life", including exciting domestic and international films, TV dramas and sitcoms with a full flavor of life. It will create a colorful TV life for the public in Guizhou province with all-around excitement, and offer viewers a unique film and TV culture.
To customers:
Committed to building a perfect communication platform, to reach the province's coverage, long-term and stable ratings performance, and a high degree of cost-effective communication, to provide comprehensive and in-depth media support for the brand's sales in Guizhou Province.
Guizhou TV's popular life channel broadcasts TV dramas, movies and column dramas in three prime-time theaters: "Happy Drama" at 6:00 p.m., "Blockbuster Quasi-8:00 p.m." and "Heaven and Earth Theater" respectively, which bring together a variety of exciting content to meet the viewing tastes of viewers from local cities and towns and greatly expand the channel's communication and influence while continuing the channel's advantages. The influence of the channel has been greatly expanded. The channel provides customers with diversified choices, thus committing itself to the effective enhancement of the sales force of customers in the province!
Provincial coverage
Long-term stable ratings performance
Good cost-effective brand communication
Channel fit industry: medical industry, alcohol, automotive, real estate, food and catering Guizhou TV Channel 5 is a provincial-level and regional high-quality media platform under the banner of Guizhou Television, which owns a large number of TV programs with a large number of good audience, including Guizhou, Guizhou, Guizhou, Guizhou, Guizhou, Guizhou, Guizhou, Guizhou, Guizhou, Guizhou, Guizhou, Guizhou, Guizhou, Guizhou, Guizhou and Guizhou. It has a large number of TV programs with good viewers, many of which are the first and original programs in Guizhou and even in the whole country. Covering nine cities and regions in Guizhou, the channel holds high the banner of the common people, focuses closely on the core of "life and entertainment", and takes "spreading the local community, spreading the quality, displaying the public and reproducing life" as its basic policy, insisting on bringing entertainment to the people from the perspective of the common people, and becoming a media platform that is close to the masses and constantly innovating. It has become a regional channel that is close to the public, innovative and has high ratings! Guizhou TV Channel 5 has a professional editorial team, providing Guizhou viewers with a huge amount of content 24 hours a day, 365 days a year; the packaging and production of programs are handled by senior audio and video technicians, using the most advanced editorial and production equipment, with rigorous production processes, constantly producing novel entertainment and TV feasts to meet the public's tastes; the creative R&D and planning team and expert marketing organization will promote the client's brand to the public. Marketing organization, the customer brand to the market, is committed to providing customers with the best quality communication platform.
Guizhou TV Channel 5 is a high-quality provincial media platform under the banner of Guizhou TV. As of June 2008, Guizhou TV Channel 5 covers Guiyang City, Zunyi City, Anshun City, Tongren District, Liupanshui City, Qiandongnan Prefecture, Qianxinan Prefecture, Qiannan Prefecture, and *** counts 80 districts and counties. Guizhou TV Channel 5 evening hours to launch the golden combination of legal system program belt, to the legal system of the perspective of the people's livelihood, the people's livelihood of the eyes of the legal system, to provide viewers with a wealth of information on society, the rule of law, to provide closer to the people's livelihood of the legal aid services; the night launch of the suspense TV drama theater, for you to tell the world of the hundred, to experience the passion of the suspense.
Guizhou Channel 5 is committed to advocating correct legal and moral concepts and healthy and positive social values ◆ Advocating an attitude towards life: advocating a civilized, healthy, legal, emotional and positive lifestyle; ◆ Creating a platform for legal literacy: creating a platform for conveying legal knowledge and displaying life's emotions and reasoning;
◆ Stimulating a kind of social ****singing: letting viewers know the legal system, understand the rule of law, abide by the legal system and understand emotional and moral values,
It is a platform for the viewers to recognize the legal system, understand the legal system, comply with the legal system, understand the sentiment and morality, and
Be brave enough to take the responsibility to build a harmonious society and gain a beautiful life.
Here, we can analyze the legal system for you to meet in life!
Here, we can let you read the social livelihood of life!
Here, we can let you see life and feel the true love of mankind!
In 2008, Guizhou Television Channel 5 was completely revamped to meet the strategic adjustments of the viewing market and the advertising market; the channel arrangement is more in line with the audience's viewing habits; the channel programs are more targeted, and the advertisements are directed at the target groups; the channel packaging is brand new, and the channel is dedicated to launching its own brand, and to differentiate itself from the competition to establish the channel's image, and to build up a more practical and service-oriented professional channel. Channel: Lifestyle Channel Channel: Lifestyle Channel
Broadcast time: 4 times a day Channel: Lifestyle Channel
Broadcast time: 19:40, Monday to Sunday Channel: Economy Channel
Broadcast time: 19:00, Monday to Friday Every night Channel: Guizhou TV
Broadcast time: 22:13, every Saturday and Sunday Channel: Guizhou TV
Broadcast time: 22:13, every Saturday and Sunday
Advertising is targeted at the target audience. Lifestyle Channel
Broadcast time: Monday to Wednesday at 17:30 Broadcast channel: Guizhou TV
Broadcast time: Monday to Friday at 07:30 Broadcast channel: Guizhou TV
Broadcast time: Monday to Sunday at 16:00
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