Pharmaceutical Marketing
I. Cultivation Objectives
Cultivate specialists with innovative spirit and practical ability who are adapted to the needs of China's socialist modernization and who have all-round development in morality, intellectuality, physique and aesthetics. After graduation, they are mainly engaged in pharmaceutical marketing and management.
Second, the training requirements
1. Love for the motherland, for the country's wealth and strength, national prosperity and dedication to the people's medical and health services and the spirit; compliance with the law, hard work and pragmatic, with a good quality of thought and professional ethics.
2. To master the basic theories and basic knowledge necessary for the practical work of the specialty, and to master the basic skills of the specialty more proficiently; to have the cultural literacy expected of college students; to have a certain degree of self-study ability and practical ability to engage in the business of the specialty.
3. To master certain basic knowledge of sports and military knowledge, and to develop good habits of physical exercise and hygiene; to reach the national standard of university sports qualification; to be physically and mentally healthy.
4. Professional training requirements: (1) master the basic knowledge of medicine, clinical medical knowledge and knowledge of relevant social sciences and humanities; (2) master the basic economic theories of Marxism, Western economic theories and principles and regulations of pharmaceutical marketing; (3) have the business methods, business knowledge and skills to engage in pharmaceutical marketing; (4) have the ability to conduct investigations and research and to analyze and solve practical problems; (5) have a good command of English and computer knowledge.
Three years of study
Four, the main courses of pharmacy, marketing
Five, the main courses of pharmacology, pharmacology, pharmaceutical chemistry, drug analysis, pharmacy, natural medicine chemistry, marketing, economic law, market research and forecasting, public **** relations, pharmaceutical management and pharmaceutical regulations, modern salesmanship.
Second, the Shanghai Institute of Health Sciences
Shanghai Institute of Health Sciences (Shanghai Institute of Health Sciences) in September 2005 by the Shanghai Municipal People's Government approved the official establishment of the school. The school is subordinate to the Shanghai Municipal Commission of Education and under the dual leadership of the Shanghai Municipal Commission of Education and the Shanghai Jiao Tong University School of Medicine.
The school has 111 full-time teachers, of which the proportion of teachers with senior titles reaches 33.3%, forming a high-quality "dual-teacher" faculty. The school currently has 18 resident foreign teachers from the United States, Britain, Australia, Japan and other countries, Chinese and foreign cooperation in education and teaching exchange programs amounted to more than ten. In addition, the school also accepts long-term or short-term exchange students from Finland, the Netherlands, Norway, Japan and other countries, and sends teachers and students to the above countries every year to give lectures or study.
The school keeps up with the development of society and economy, and strives to meet the demand for health care professionals in the medical and health care industry. Currently, the school offers the following majors: Nursing, Nursing (China-US Cooperation), Nursing (Dental Hygiene), Nursing (Midwifery), Medical Laboratory, Dental Technology (Oral Crafts Technology), Pharmacy, Optometry, Medical Imaging Technology, Medical Nutrition (Food Hygiene), Pharmacy, Marketing (Pharmaceutical Marketing), and Computer Technology and Application.
In September 2006, the school's new campus was formally opened, located in the Nanhui Zhoupu area within the Shanghai International Medical Park (Nanhui Zhou Zhu Highway No. 279), covering an area of 384 acres, with a construction area of more than 110,000 square meters, which can accommodate more than 4,000 students. The building area of student dormitory is more than 40,000 square meters, and the sports venue is more than 20,000 square meters. The school has advanced teaching facilities and excellent experimental equipment, including Shanghai Modern Nursing Public **** Training Center, Shanghai Modern Medical Laboratory Public **** Training Center, Shanghai Stomatology Technology Public **** Training Center, Shanghai Modern Optometry Technology Public **** Training Center, Shanghai Modern Pharmacy Public **** Training Center, etc., which are the important venues for carrying out various forms of health and vocational training in Shanghai. The school's modern computer classrooms, digital interactive training centers, and The school's modern computer classrooms, digital interactive morphology training rooms, multimedia voice classrooms, modern lecture halls, lecture halls, libraries, sports grounds (400-meter circular runway, soccer field), basketball and volleyball courts, gymnasium, gymnasium, table tennis room and student apartments of more than 40,000 square meters provide students with a good and modern living and learning environment. The new campus adopts intelligent, networked, multimedia, paperless office education management network system, the campus network to provide safe and efficient information services to all students and teachers, forming a set of teaching, research, management of the digital control system.
Third, Zhejiang Pharmaceutical College
Abbreviation: Zhejiang Pharmaceutical College
English name: Zhejiang Pharmaceutical College
Contact address: Ningbo City, Zhejiang Province, Higher Education Park (South) Yinxian Avenue, No. 888, the east section of the
Postal code: 315100
Tel: 0574-88222726
School home page:
Zhejiang Medical College of Higher Education, the predecessor of the Zhejiang Provincial School of Medicine, founded in 1984, was approved by the Zhejiang Provincial People's Government in December 1999 to prepare for the establishment of Zhejiang Institute of Pharmacy and Technology, approved by the Ministry of Education of the People's Republic of China in February 2002 was formally established as the earliest independent school in the country, Zhejiang Province, the first independent school, the first independent school in the country. The earliest independent establishment in the country, Zhejiang Province, the only one of the pharmaceutical specialty level institutions of higher learning. The school is administratively subordinate to the Zhejiang Food and Drug Administration, and the education business management is subordinate to the Department of Education of Zhejiang Province. The school is located in Ningbo South Higher Education Park, a harbor city on the eastern coast of Zhejiang Province, with beautiful scenery and environment, and a strong academic atmosphere, enjoying education and teaching resources with six colleges and universities such as University of Nottingham (China Campus), Ningbo Institute of Technology of Zhejiang University and Zhejiang Wanli College. It covers an area of about 233 acres with a total building area of 160,000 square meters. The employment situation of graduates is good, the employment rate of graduates in previous years has exceeded 95%, and it has delivered a large number of technical and applied talents for the pharmaceutical industry in Zhejiang Province and even the whole country, which is widely praised and acclaimed. There are more than 300 full-time teachers in the school, with 21% of them holding senior titles, 23% of them being dual-teachers, and 19% of them having master's degrees or above. It has computing, experimental and practical training centers and more than 130 off-campus internship bases. Teaching instruments and equipment are advanced, with a total value of more than 55 million yuan; the collection of books is rich, totaling more than 300,000 volumes and more than 1,000 Chinese and foreign periodicals. Zhejiang Medical College will continue to carry forward the spirit of innovation and entrepreneurship, and make greater contributions to the development of medicine.
Department of Management
The Department of Management of Zhejiang Higher Institute of Medical Sciences was established in July 2001, and currently has two senior specialties of pharmaceutical marketing (drug management and management), pharmaceutical information management (e-commerce direction) and food and drug supervision and management of the general specialties, with more than 1,700 full-time students currently enrolled.
For a long time, the Department of Management has paid great attention to professional construction, curriculum construction, the implementation of the integration of disciplines, the school focuses on the cultivation of students' practical ability and comprehensive quality. Adhering to the principle of "to become a man, you must first become a man", adhering to the cultivation of students' practical skills as the core, carefully designing the professional courses and arranging the teaching links, adhering to the combination of production and teaching, relying on the enterprise to run the school to maintain the adaptability of the professional construction, applicability, vocationality and advanced nature. In the process of running the school, the department adhere to the "employment-oriented" and "certification system" combined with the policy, the use of medicine in Zhejiang Province, the advantages of the province, and a number of pharmaceutical enterprises to establish a friendly cooperation **** win relationship.
At present, the Department of Management has a united, progressive, rigorous, innovative spirit of the middle-aged and young people, the structure is more reasonable team of teachers. The existing faculty members account for 13% of senior titles, 47% of intermediate titles, and more than 28% of young and middle-aged teachers with master's and doctoral degrees. In the past few years, the teachers of the Department of Management **** declared 29 projects at all levels of various subjects, and 11 projects were established, including 2 at the provincial level. 35 papers were published in various professional journals at all levels, including 3 articles published in national core journals, and 16 books of various types were edited or edited by the chief editor or co-editor. At present, the department has set up the following institutions: organic chemistry, basic chemistry, marketing, professional regulations, business and trade five teaching and research departments, in addition to a full-time counselor team and the department's administrative team. The department's "Pharmaceutical Regulations", "Organic Chemistry", "Basic Chemistry" in 2003 by the school as a school-level quality courses, "Pharmaceutical Regulations" in 2006 was named the provincial quality courses.
The Department of Management according to the needs of social and economic development, based on medicine and medicine-related professions, multi-disciplinary interpenetration, focusing on pharmaceutical marketing, professional regulations of the two major disciplines of basic and applied research, has formed a more stable, with certain characteristics of the pharmaceutical enterprise marketing planning, sales promotion, pharmaceutical business field of management and quality control, pharmaceutical regulations of the four research directions.
In the 21st century in China's pharmaceutical reform wave, all teachers and students of the Department will inherit and carry forward the "virtue, thick and simple, inspirational and far-reaching" of the excellent school spirit, adhere to the "positive development, standardized management, improve quality, establish a brand" philosophy of running the school to improve the quality of education as the lifeblood, to improve the quality of education as the lifeblood, to improve the quality of education as the lifeblood, to improve the quality of education as the lifeblood. Improve the quality of education as the lifeline to student employment-oriented, and constantly explore new ideas for teaching, new methods for the further development of the Department of Management, for the brilliant future of the School of Pharmacy, to make a modest contribution.
Fourth, Chongqing Pharmaceutical College
Chongqing Pharmaceutical College is approved by the Ministry of Education (Education Development Letter [2006] No. 52) to establish a full-time general higher vocational colleges and universities, by the "national key secondary schools," Chongqing Pharmacy School, "provincial key secondary schools," Chongqing Pharmacy School Chongqing Pharmacy School, Chongqing Second Health School and Chongqing Municipal Health School were merged to form the school. Now in Chongqing University Town (Huxi Town, Shapingba District) new land acquisition to build a new school, it is expected that students will enter the new campus in 2007. The new students of 2006 will study in the old campuses (Shapingba Campus, Jiulongpo Campus and Jiangjin Campus) according to different specialties.
The school has 13711 square meters of teaching rooms, 18957 square meters of experimental and practical training rooms, 3694 square meters of administrative rooms, 32738 square meters of student dormitories, 198,000 paper books, 90,000 electronic books, multi-media classrooms and voice studios, teaching buildings, cafeterias, student apartments, beautiful, and a complete communication network. The school has a comprehensive internship base combining production, learning and research with external service functions, including Chongqing Yusheng Pharmaceutical Factory, Chongqing Mingtai Medical Instrument Company Limited, Chongqing Evron Bio-products Company Limited and Affiliated Hospitals, which have passed the national GMP certification, as well as 125 off-campus internship bases for specialties such as hospitals at or above the county level, large and medium-sized pharmaceutical factories, and pharmaceutical companies, which can meet the needs of internships for various specialties.
In accordance with the
According to the policy of "cultivate, introduce, improve, and drive the construction of faculty by discipline construction", the school takes the construction of discipline echelon and the cultivation of young and middle-aged academic leaders as the focus of faculty construction. The existing full-time teachers 215 people, with associate professor-level senior title 91 people, accounting for 42%, in recent years in the municipal publications published 104 papers; as the national textbook editor-in-chief, deputy editor-in-chief 42 times, 117 times editor; 14 scientific research achievements.
V. Anqing Medical College
Anqing Medical College is a full-time general college of higher education approved by the Ministry of Education and the People's Government of Anhui Province, formerly known as the Anqing Health School.
The predecessor of Anqing Medical College was Anqing Health School of Anhui Province. The school was founded in 1943 in Lihuang County, the seat of the provisional government of Anhui Province (now Jinzhai County), formerly known as the Anhui Province Lihuang senior midwife and nurse vocational school, set up midwifery, nurses, two specialties, is the earliest public medical education schools in Anhui Province. 1945 additional pharmacy specialties, renamed Anhui Province Lihuang senior medical vocational school, the province's first pharmacy education. 1946 January moved to Hefei, the same February moved to Anqing, the first time in the province's pharmacy education. Moved to Hefei in January 1946, moved to Anqing in February of the same year, renamed Anhui Provincial Anqing Senior Medical Vocational School. 1952 was named Anhui Province Anqing Health School. Now for the county-level educational institutions. Approved by the provincial people's government in May 1958, in anqing health school on the basis of the opening of "anqing medical college", enrollment of 3, 4 years of school, to July 1962, according to the provincial university adjustment program to stop recruiting specialist students. Over the past 60 years, Anqing Medical College has trained more than 16,000 students. 1993, the then Minister of Health Chen Minzhang for the fiftieth anniversary of the establishment of the school inscription: the year of life, peach and plum fragrance. The current principal is Cao Yanping, one of the top ten women in Anqing.
Six, Changchun Medical College
Changchun Medical College is located in Changchun City, Jilin Province, Oriental Square, Economic and Technological Development Zone. The school was founded in 1936, is approved by the Ministry of Education of the full-time general higher education colleges and universities. 2001 and Changchun Staff Medical University, Medical Information Institute merged. Through the integration of resources, improve school conditions, strengthen the connotation of the construction, the school's work is booming, the overall strength of the school has been located in the province in the forefront of the specialized colleges and universities.
The school covers an area of 346,752 square meters, building area of 153,567 square meters. The existing teaching staff of 1607 people, with senior titles 676 people. The school has a collection of 190105 books, and the total asset value of teaching and research instruments and equipment is 95.9 million yuan.
The university implements two levels of management: school and faculty (departments and ministries), with two faculties, four departments and seven ministries, i.e., the First and Second Affiliated Hospitals, the Department of Medicine, the Department of Nursing, the Department of Pharmacy, the Department of Bio-engineering, the Department of Basic Medical Sciences, the Department of Foreign Languages, the Department of Computer Science, the Department of Marx and Leninism, the Department of Physical Education and Research, the Department of International Communication and the Ministry of Education for Adults. There are eighteen majors in clinical medicine, nursing, pharmacy, etc. and ten majors in adult undergraduate and specialized courses. After several years of construction, the school now has one national training base, one national teaching reform pilot program, two provincial teaching reform pilot programs, 12 provincial excellent courses, four provincial qualified laboratories, two provincial and municipal vocational skills appraisal stations, and 17 vocational skills appraisal types. In recent years, the school vigorously strengthen the construction of modern teaching facilities, and actively introduce modern educational technology and teaching methods, built a digital, multi-functional campus information network system, to achieve the modernization of teaching methods, teaching management and administrative office automation.
VII, Chuxiong Medical College
Chuxiong Medical College (national code 14013) is approved by the Ministry of Education of the establishment of a full-time public ordinary colleges and universities. The school is located in Chuxiong, the hinterland of Dianzhong, which has the reputation of "the birthplace of mankind" and "the treasure house of paleontology"; the transportation is convenient, the campus environment is beautiful, the school facilities are complete, the teaching equipment is advanced, and the teachers are strong. The campus has a beautiful transportation environment, complete school facilities, advanced teaching equipment and strong teachers.
Chuxiong Medical College, in May 2000, by the national school level assessment, was assessed by the Ministry of Education as a national key secondary schools. 2006 February by the Ministry of Education approved the upgrading of Chuxiong Medical College. From this year onwards, while recruiting junior high school graduates (three-year junior college or five-year college) and high school graduates (two-year junior college), it will recruit high school graduates (at the specialist level) for the whole province (and later for the whole country).
Pharmaceutical management and management
Professional code: 530403
The professional training to implement the national education and health policy, cultivate love for the motherland, embrace the basic line of the party, moral, intellectual, physical and aesthetic all-round development, with a good professional qualities and cultural cultivation, oriented to the pharmaceutical and health industry, with the basic theory and basic skills in pharmaceutical marketing and management, engaged in the pharmaceutical market and management. The program is designed to provide students with the basic theoretical knowledge and basic skills in pharmaceutical marketing and management, to engage in the development of pharmaceutical market, pharmaceutical wholesale and retail services, pharmaceutical storage and maintenance, pharmaceutical management and drug supervision and management, and other positions of higher technology and application of pharmaceutical and health care personnel.
Main courses: medicinal chemistry, pharmacy, drug analysis, pharmacology, pharmaceutical marketing psychology, pharmacy management and regulations, pharmaceutical marketing, clinical pharmacology, pharmaceutical management, pharmaceutical business management, pharmaceutical storage and maintenance, pharmaceutical business quality management, etc.
The program is designed to provide students with the basic theoretical knowledge and basic skills in pharmaceutical marketing and management.
The duration of the program is three years, with two years of theoretical study in school and one year of off-campus production internship.
Professional qualifications: ① obtain a college degree in pharmacy, traditional Chinese medicine or related disciplines, engaged in pharmacy or traditional Chinese medicine professional work for five years, can enroll in the national licensed pharmacist qualification examination. ② during the school year can enroll in the national senior drug inspector, senior pharmacy support staff, senior pharmaceutical merchandiser qualification examination. ③ During the school period can be English application level examination, the national computer level examination.
Before graduation, you can participate in the general college entrance examination and enter the undergraduate pharmaceutical colleges and universities for further study. This program began enrolling in 2010.