Why is a cup of freshly squeezed watermelon juice more expensive than buying a watermelon?

Watermelon juice in shopping malls is labeled as nutritious and healthy, so foods linked to health are not expensive in most people's eyes.

Nowadays, freshly squeezed juice is becoming people's health card. Once something is related to health, some people think it is not expensive. It is said that milk tea is unhealthy, but over the years, many people have developed the habit of buying ready-made drinks. What can we drink if it is unhealthy?

A cup of milk tea is about 10 RMB. Freshly squeezed juice is healthier than milk tea. Is it cheaper than milk tea? Moreover, the fruit has a short shelf life, and if it cannot be sold in time, it will cause losses.

Nowadays, most tea shops have freshly squeezed juice. The profiteering of milk tea is earned by franchisees. If the profit is too small, there is no way to attract people to join. According to this idea, we should make fresh juice into new products at all costs. The shop specializing in freshly squeezed juice is not as big as the milk tea shop. They must follow the market pricing and will join in sooner or later. They must keep enough profit margin.

Many people know that freshly squeezed juice makes huge profits, but if you squeeze freshly squeezed juice yourself, the juicer is expensive first, and then cleaning is troublesome. In this era of not wanting to wash dishes, many people like to buy them directly.

At present, there are also sellers of bottled freshly squeezed juice in supermarkets, but there is still a major problem-the short shelf life makes manufacturers afraid to mass produce.

Because the most common way to play the health card is to add natural antioxidant vitamin C, but if vitamin C is added, the taste of freshly squeezed juice will change and turn sour. This problem has greatly limited the development of fresh-squeezed juice industry. Despite the market demand, it still can't help a large number of fruit farmers.

The latest technologies are squeezing, instant sterilization and quick freezing. It's all frozen when it's delivered These goods have a shelf life of about 25 days and are specially used in high-end places, such as Starbucks and Hilton Hotel. After these processes, the price of ordinary watermelon juice has increased several times, so it is more expensive.