Yangxin Yali pear is known as "fairy fruit on earth" and "natural nectar". With the continuous progress of economy and society, the contradiction between small and medium-sized production and big market, traditional backward production mode and social demand of "safety, high quality and health" is increasingly prominent. In order to take the initiative in the market competition, Yangxin focused on the quality and safety of Yali pear, vigorously promoted standardized production, changed the development mode and improved the market competitiveness.
Establish standardized production system of Yali pear. Yangxin County has established Yali Industry Leading Group, Yali Research Institute, Yali Development Company and Yali Technical School, established a three-level technology popularization network at county, township and village levels, established Yali technical service teams in townships, and equipped professional production management personnel in professional villages. There are more than 8,000 pear technicians in the county.
Popularize the standardized production procedure of Yali pear. Yangxin has formulated the Technical Specification for Pollution-free Production of Yangxin Yali Pear and the Technical Specification for Green Food Production of Yangxin Yali Pear, printed the technical data of standardized production of Yangxin Yali Pear into books, distributed them to all villages and households, held more than 200 training courses of various types, and trained 30,000 pear farmers, which significantly improved the technical level of pear farmers and the safety awareness of fruit production.
Establish standardized production demonstration bases, implement leading enterprises to build bases and promote standardized production. In Yangxin, no matter what form of ownership, whoever can lead pear farmers to implement standardized production will give support in policy, capital and technology. Yangxin has established 20,000 mu of standardized production demonstration base for green food of Yali pear, 30,000 mu of pollution-free production demonstration base for Yali pear, and registered orchard for export commodity inspection 1.5 million mu. With the popularization of standardized production technology of Yali pear, the high-quality fruit rate has been greatly improved, which is favored by domestic and foreign merchants. Yangxin won the title of "Key County of High-quality Yali Pear Base in China", making this little-known "Hometown of Yali Pears" a "Hometown of Famous Pears". Break through the green barrier of Yali pear
The simplest method of forest fruit management is to use pesticides to kill insects, promote fertilization and save labor and high yield. Yangxin, on the other hand, found another way, pruning, weeding, irrigation, fertilization, spraying pesticides, scientifically sterilizing and killing insects, and strictly following the technical regulations for pollution-free and green food production of Yangxin Yali pear, implementing separate application of organic fertilizer and pesticides.
When the little finger of Yangxin Yali pear is big, pear farmers put a double-layer paper bag on Yali pear to avoid pesticide pollution, so that the whole growth period is free of drugs and dust, and the paper bag can be eaten directly. Pear farmers call this fruit bagging technique "dressing" Yali pear. Not only that, Yangxin County also hired experts and professors to train pear farmers in organic management techniques according to the production needs of different seasons, and researched and popularized more than a dozen advanced technologies such as artificial pollination, thinning flowers and fruits, comprehensive pest control by formula fertilization, reasonable pruning, etc., and successfully cultivated excellent varieties such as Crystal Pear, Changba Pear and Early Maturity Yali Pear, which greatly improved the scientific and technological quality and organic management level of pear farmers.
In Yangxin, Yali professional village is also an animal husbandry professional village, which relies on animal husbandry to provide organic fertilizer for Yali's growth and develop circular economy. In order to encourage pear farmers to develop aquaculture, rural credit cooperatives have made a new move, and forest right certificates can be used for loans. With scientific management and advanced technology, Yangxin Yali pear, which was originally of high quality, has become a fine fruit without pollution, pollution and residual poison, and has been recognized as "green food" by the state. Yangxin Yali pear has a planting area of 200,000 mu, with a total output of 200 million kilograms and a total income of 280 million yuan. Yali pear has become a "green bank" for farmers to get rich and increase their income. Improve the reputation of Yali pear
Due to historical reasons, Yangxin Yali pear has a long reputation, but it is a "three noes" product without trademark, origin and quality standard certification. It can't enter the big shopping mall or leave the gate of China. In order to further enhance the brand image of Yangxin Yali pear and implement the brand-driven strategy, Yangxin County launched a series of famous brand activities of Yali pear while improving product quality and opening up the market. Has completed the certificate of origin trademark registration, export commodity inspection registration certification, green food A certification and other "Yangxin Yali" brand construction. 1990 Yangxin Yali pear was designated as the special fruit of Beijing Asian Games; 1992 won the gold medal in the first agricultural fair; 1994 won the gold medal in the first China Forestry Expo; 1998 was rated as a famous brand product; In 2007, it was rated as "China Famous Fruit"; In 2008, it was designated as the special fruit for Beijing Olympic Games. ...
In order to ensure food safety, many countries have implemented market access system, and registered and certified production bases, product preservation processing and packaging workshops. Yangxin Xinyue Industrial Development Co., Ltd. took advantage of the trend. After completing the commodity inspection registration certification for exporting to Thailand and Hong Kong, it is actively handling the commodity inspection registration, EUREPGAP (European Good Agricultural Practices) certification and ISO9000 certification for exporting to the European Union, Southeast Asia and Russia.
After several times of carving, Yangxin Yali pear has finally become a famous brand product at home and abroad. Driven by the brand effect, Yangxin Yali not only dominates the domestic market, but also sells its products to more than 30 countries and regions such as the United States, Singapore, Malaysia and Japan.
Brand management marks that Yangxin Yali pear has entered a brand-new development period. Rebuild the characteristic quality of Yali pear
With the development of economy and the improvement of living standard, healthy and nutritious fruit has become a new consumption demand. In order to meet the demand of international and domestic markets, Yangxin has increased the research and development of functional pears.
Yangxin has intensified the introduction, improvement and development of excellent varieties in accordance with the development principles of multi-variety development, serialization development and the proportion of early, middle and late maturity. It has created a record of "bearing fruit in three years, high yield in six years, and yield exceeding 10,000 kilograms per mu in eight years" for newly planted young trees, broke the golden rule of "three peaches, four apricots and four pears in five years", and bred 56 pear varieties in the county. In 2006, Yangxin developed a "Se-enriched" pear by bioengineering technology, and successfully developed a SOD pear in 2007. Tested by the Institute of Plant Ecological Engineering of China Agricultural University, there are 4080 enzyme activity units in 100 grams of SOD Yangxin Yali pear, which meets the SOD Yali pear standard (the international standard is 2000 enzyme activity units in 100 grams of Yali pear). Selenium is an essential trace element for human life, which can enhance human disease resistance. SOD is superoxide dismutase, which can scavenge free radicals harmful to human body, and has the effects of delaying aging and beauty beauty. Following the successful development of Se-enriched Yali pear and SOD Yali pear, Se-enriched Huang Guan, Xiangmibao, Zaosu and other early-maturing pears have been successfully cultivated.