Why now?
There are rumors in the industry that Liu has "exclusive rights". According to foreign media reports, JD.COM. The internal articles of association of COM stipulate that the board of directors shall not hold a formal meeting without Liu's participation. In other words, without Liu, JD.COM's board of directors will not be able to meet normally. Liu himself once said that he would rather sell the company if he lost control of it.
Why does Wei Liu, who regards power as his life, "retire before he gets old" at this time?
Mingzhou incident is the fuse. After the Mingzhou incident, JD.COM. COM's share price fluctuated with the plot, and Liu became JD.COM's biggest weakness. Development of COM. The outside world thought that JD.COM. The goodwill of COM is tied too tightly to Liu's personal image. From then on, I began to gradually "go to Liu" and gradually lived behind the scenes.
At the same time, all the enterprises that grew up in Liu's hands have been listed. Last June, JD.COM went public for the second time, Dada went public in the United States, and JD Health went public in Hong Kong at the end of the year. In May of this year, Jingdong Logistics, which burned for 14 years, was also successfully listed. It can be said that it has reached a certain height, and Liu's choice at this time is wise.
Another uncertain factor is the anti-monopoly wave of the global Internet industry, and stricter supervision will be the norm for a long time to come. The industry believes that more regulatory measures will be introduced in the future. The financial reports of major Internet companies with light performance and heavy social responsibility can also be seen. It is also the general trend for Liu to revitalize the countryside at this time.
Why Xu Lei?
Over the years, it has been "no one can be the master except Liu". This time, Liu officially confirmed that he became the second-in-command from the position of the company. It can be said that he meets Liu's requirements and is a successor.
In fact, before the listing, Liu had a brief attempt to decentralize. At that time, JD.COM introduced a group of professional managers. After decentralization, Liu Qu recharged her batteries and married her current wife, the "milk tea" sister. However, professional managers did not bring the expected changes to JD.COM. On the contrary, they have greatly hindered the development of JD.COM due to problems such as interest transfer, management's failure to make decisions or prolonging the decision-making front. By 20 16, JD.COM's revenue growth rate was even lower than 50%. Finally, Liu rushed back to the rescue, cleaned up professional managers and re-enabled veterans. This experience also convinced Liu that we can only use our own people.
According to public information, JD.COM joined Xu Lei for the second time, served as a marketing consultant for JD.COM Mall in 2007, and officially joined JD.COM in 2009. He left his job in 1 1 and returned to JD.COM in 13. According to media reports, Liu made several drinks before persuading the handover. When JD. COM professional managers were excluded, and Xu Lei remained silent. When JD. During the Mingzhou incident, the stock price fluctuated greatly, so it was inconvenient for Liu to come forward, but he stood high and helped Liu solve many crises. He is one of the people that Liu trusts.
Can drink with Liu, even if Wei Liu backed him up, "whoever refuses to accept Xu Lei refuses to accept me", no one will be convinced if he can't achieve anything. Performance is the last word.
In the latest personnel announcement, JD.COM said that since he joined JD.COM Group 12 years ago, especially since he became CEO of JD.COM Retail Group in July 2008, he has established the business philosophy of "trust-based, customer-centered, and value-creating", leading the retail industry in JD.COM to achieve growth for three consecutive years.
According to the second quarter financial report of JD.COM 20021,JD.COM retail is the only profitable business department, which supports the development of JD.COM as a whole.
From the countryside to the countryside, Liu Lai went back to pursue poetry and distance, but the task left was still arduous. The future of JD.COM is uncertain, because the competition among retail business, Jingdong Logistics and new business is becoming more and more fierce, and it still needs a lot of investment.