Yuan Chan) In May, the air-conditioning market once again opened the peak season sales model. The reporter's investigation found that in order to activate the market and adapt to people's pursuit of health in the post-epidemic era, air-conditioning enterprises have focused on environmental protection and health cards. Among many new products, environmental protection and healthy air conditioning has become the mainstream.
On May 19, panasonic air conditioning held the 202 1 Panasonic Health Air Conditioning Appreciation Meeting in Guangzhou. At the meeting, Takuno, general manager of Guangzhou panasonic air conditioning Co., Ltd., introduced panasonic air conditioning's product principles and concepts, and made plans for future development, striving to bring consumers a new experience of high-quality healthy air. He said that after the epidemic, consumers paid more and more attention to air health, and high-quality air conditioners with fresh air function, air purification function and self-cleaning function became the focus of consumers' attention. Based on the current consumer demand and industry status, panasonic air conditioning will continue to create high-quality and healthy air-conditioning products for consumers and create a healthy and high-quality air environment for users, both now and in the future.
It is understood that at this appreciation meeting, Panasonic released new products such as flagship wall hanging machine H 1 series and advanced cabinet machine J 1 series. Among them, in terms of function, H 1 is equipped with high concentration nanoe.
Compared with the previous panasonic air conditioning, X's purification function can release up to 20 times of purification ions, and it is more powerful in removing odor, killing bacteria and viruses, inhibiting molds and allergens, and decomposing harmful substances such as PM2.5 The J 1 series, which will be launched in July, is equipped with fresh air system for the first time, leading the industry in ventilation efficiency. The fresh air level can reach130m3/hour, and the purification efficiency of fresh air filter can reach 6.0, which is much higher than the national standard, and the whole house can be ventilated within one hour.
In addition to Panasonic, Gree, Hisense, Haier and other enterprises have laid out fresh air conditioners. The reporter found that all brands have their own slogans for the promotion of fresh air air conditioning brands. Gree's true fresh air series air conditioner is a rare two-way fresh air air conditioner in the industry, with an independent air outlet, and its efficiency is 6 times that of one-way flow; Hisense emphasized in the publicity of fresh air conditioning that "the meeting will last for 3 minutes.
The house is full of fresh air ",and it is the focus of propaganda. It is silent and insensitive, and air conditioning and fresh air can be turned on independently; Haier fresh air conditioner can monitor the indoor air quality in real time and automatically turn on the fresh air function to ensure that the indoor air will not be too cold or too hot due to fresh air.
The monitoring data of Aowei Cloud Network shows that the retail sales of offline fresh air products have exceeded 5%, and the retail sales of online fresh air products will soon exceed 1%. With a large number of fresh air products on the market, the future development of fresh air products has become a key factor in the pattern change of the whole air conditioning industry.
Experts in the industry said that fresh air air conditioners featuring health and environmental protection brands will become the new outlet of the industry this year. Under the blowing of "fresh air", the air conditioning industry will enter an upward channel, and the volume and price will rise together.
In 2020, affected by the epidemic, the sales of home appliance industry declined as a whole. In the first quarter, the online and offline sales of air conditioners were bleak, and the pause button was almost pressed, which was also the most affected category among traditional household appliances. It was not until May this year that the air-conditioning market started the peak season sales model again. So is the peak season of air conditioning consumption of 202 1 expected? The reporter's investigation found that in order to activate the market and adapt to people's pursuit of health in the post-epidemic era, air-conditioning enterprises have focused on environmental protection and health cards. Among many new products, environmental protection and healthy air conditioning has become the mainstream. Experts in the industry said that fresh air air conditioners featuring health and environmental protection brands will become the new outlet of the industry this year. Under the blowing of "fresh air", the air conditioning industry will enter an upward channel, and the volume and price will rise together.
The reporter found that while the domestic epidemic prevention and control continued to improve steadily, the air-conditioning market took the lead in a "healthy" turnaround, and sales continued to pick up. The monitoring data of Aowei Cloud Network in the first quarter of 2002/kloc-0 also showed that the retail sales of air conditioners in the online market in March were 2.547 million units and 7.52 billion yuan respectively, up by 80.4% and 122.7% year-on-year.
From the whole first quarter, the sales scale of online monitoring of air conditioners reached 654.38+024 billion yuan, up 80.5% year-on-year, of which high-end air conditioners accounted for 5.7%, up 0.6% year-on-year. The penetration rates of key technologies such as frequency conversion, energy saving and intelligence are 95.6%, 6 1. 1% and 91%respectively, with year-on-year growth rates of 19.4%, 5.2% and 31%respectively.
Ovi cloud. Com predicts that in 20021year, air-conditioning sales are expected to reach195.3 billion yuan, up 26.4% year-on-year. Since the second quarter, air-conditioning products have ushered in the peak sales season, and the seasonal promotion in June 18 is also expected to promote the sales of air-conditioning products.
Affected by the rising prices of upstream raw materials, the overall price of air conditioners is on the rise this year. "There were air conditioners under 2,000 yuan last year. The cheapest air conditioners this year are all above 2,000 yuan. With the arrival of the peak season and the continuous listing of new products, there is still room for price increase. " The air-conditioning sales staff of Dazhong Beijing Zhongta Store told reporters that the price of air-conditioning copper tubes has not been adjusted back yet, and the whole machine will not be reduced. In addition, the new energy efficiency rating standard for air conditioners implemented by the state in the second half of last year accelerated the departure of the old energy efficiency product "fixed frequency" air conditioners. At present, it is difficult to see the figure of fixed-frequency air conditioners in offline stores. The air conditioners on the counter are all new high-efficiency and energy-saving frequency conversion air conditioners, with high production cost and naturally higher price than the old high-efficiency machines.
The reporter's investigation found that some powerful head brands, in order to seize more market share and retain more consumers, have reduced the price increase of their products through promotional activities to stimulate consumers' enthusiasm for buying. For example, Gree launched the "Spring Thunder Action" in March, claiming that the cost will be shared equally through centralized procurement and scale advantages, and the price will not be adjusted for the time being, and it is announced that the household air conditioner will be repaired free of charge 10 year. Haier Air Conditioning has also begun to brand high-end products with "free maintenance", and its Yu Jia series of household central air conditioners have made the service promise of "only replacing for 365 days, but not repairing for 10 years". Changhong promised to replace the compressor and internal and external fan motors for ten years in the self-cleaning air conditioning popularization activity in March.
In addition to the promotion activities, in order to meet the health needs of consumers in the post-epidemic era, healthy and environmentally friendly fresh air conditioners have become the protagonists of mainstream brands such as Gree, Haier and Hisense this year. Lu Jianguo, deputy chief engineer of China Household Electrical Appliances Research Institute, said that the charm of fresh air conditioning is that it can introduce outdoor negative oxygen ions into the room through purification and increase the oxygen content and freshness of indoor air. Under the condition of not opening the window, fresh air conditioning can provide fresh air for the room and ensure the indoor air circulation and oxygen content in the air.
The reporter found that each brand has its own slogan in the promotion of fresh air conditioning. Gree's true fresh air series air conditioner is a rare two-way fresh air air conditioner in the industry, with an independent air outlet, and its efficiency is 6 times that of one-way flow; Hisense emphasized in the publicity of fresh air conditioning that "the meeting will last for 3 minutes.
The room is full of fresh air ",and the" virus removal "function that can remove viruses such as H 1N 1 influenza A virus and EV7 1 hand, foot and mouth disease virus has been added to the fresh air conditioner, and the silent and insensitive air conditioner and fresh air can be turned on independently as the publicity focus; Haier fresh air conditioning can monitor indoor air quality in real time and automatically turn on the fresh air function to ensure that indoor air will not be too cold or too hot due to fresh air; Midea also launched the Whisperwhisperer II and Comfort Star II series, which are "new and windless", taking into account the design that fits the traditional culture; TCL's fresh air conditioner highlights the selling point of soft and clean air.
The monitoring data of Aowei Cloud Network shows that the retail sales of offline fresh air products have exceeded 5%, and the retail sales of online fresh air products will soon exceed 1%. With a large number of fresh air products on the market, the future development of fresh air products has become a key factor in the pattern change of the whole air conditioning industry.